ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Solo PR Pro

JUNE 15, 2017

On June 14, 2017 we weighed in with opinions and insight on the following topics of interest: Do you need a deeper “why” to be effective or is liking your job enough? How do you branch out into other specialty practice areas without spending a lot of $ on going to trade shows/conference? How do you handle doubt?

Trade Shows 40

Trade Shows Conference Leadership Internal 40

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 96

Case Study B2B Study Marketing 96

Solo PR Pro

JUNE 8, 2021

In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry International 28

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 9, 2017

A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey. Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? But, put yourself in the employee’s shoes for a moment.

Social Media 60

Social Media Employee Trade Shows Media 60

5W PR

MARCH 28, 2018

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. Trends to Watch in 2018. Starting day one, it was inevitable that some attendees were of a slightly younger age range.

Retail 60

Retail Trade Shows Consumer Trends 60

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. 14 exhibiting brands at this year’s IBE were CBD or hemp-related, as compared to 3 during the 2017 show.

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

JUNE 8, 2021

If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.” The study says, “in 2020, 43% of all attendees only watch on-demand webinars, a five-point increase from 2019 and an eight-point increase since 2017.”. Plan webinars for every stage of the funnel.

Survey 91

Survey B2B Report Video 91

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The study was sponsored by Informa Engage and conducted by Chief Marketer in July 2017.

B2B 63

B2B Report Marketing Survey 63

Beyond PR

DECEMBER 19, 2016

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. Learn how to schedule with our 2017 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

OCTOBER 5, 2017

It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. According to the 2017 B2B Content Marketing Trends , 85% of B2B marketers contribute their organization’s overall growth to higher quality, more efficient content creation.

Marketing 45

Marketing Engineering Resources Corporate 45

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 168

Survey Media Relations Pitching Media 168