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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. Some thought it wouldn’t affect U.S.

Trends 157
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Starbucks demonstrated this after the 2018 arrest of two Black men in Philadelphia. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182
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Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform.

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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. But it’s time to add, update, and amplify for the 2018 season. Consider a PR agency. They may even face multiple job offers. So, how to find the perfect first PR job?

How To 189
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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163
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Campaign Recap: Advertising Week 2018

5W PR

Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. What were the hot topics that brands and agencies were discussing? What trends did you see come out of AWNY this year?