Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Local 107

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. — Cybereason (@cybereason) April 19, 2018. This idea could certainly work in another vertical for a brand with the moxie to pull it off. pic.twitter.com/j7lcXgutz9.

B2B 65

B2B Creativity Film Trade Shows 65

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Audit your internal staffing needs. Now is also the time to look at staff planning and start to forecast your 2018 goals and needs (see below.) In addition to simple things like dressing up for Halloween (we are into that, as you can see here) try some truly creative ideas catering specifically to your crew. Look towards 2018.

Meeting 136

Meeting Software Product Launch Agency 136

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

Is your PR plan ready for the stretch run to the end of 2018? That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. The Thanksgiving to New Year’s period is make-or-break time for many brands. Suddenly, it’s fall!

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

The ploy generated lots of coverage because it cleverly reinforced the Payless brand promise of decent style for a great price, positioning it as an authentic value. It’s not enough to have lots of followers or to offer a superficial fit with a brand. Another common pitfall for brands is correlating influence with audience size.

Fashion 180

Fashion Instagram Measurement YouTube 180

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. A true gent, Jordan is an A-team player. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport? Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They were very skeptical that there was such a thing as a brand story.

B2C 157

B2C Study Exercises Sports 157

PRSay

JANUARY 29, 2019

In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. “Being able to stay on top of how people consume information is critical to even making a small dent.”. Do fewer things better.

Tourism 137

Tourism Employee Web Travel 137

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

AUGUST 11, 2018

It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. Read more: On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO by Steven Wong. Erik Sherman (@ErikSherman) August 6, 2018. Looking for an agency partner that can both bring creative ideas.

Marketing 70

Marketing B2B Pitching Advertising 70

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. HubSpot (2018-Present). NASA (2018). This was a blast and had so much fun!

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Beyond PR

DECEMBER 14, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Be creative and keep an open mind. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 68

How To Media Pitching Creativity 68

MaccaPR

MARCH 30, 2017

Active social media channels and creative strategies such as these allow the MOA to even further capitalize on the more than 100,000 citizen journalists (e.g. The Minnesota Super Bowl Host Committee is also taking tips from the MOA as it enters the countdown to Super Bowl LII on February 5, 2018.

Social Media 48

Social Media Media Tourism System 48

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

wiredPRworks

JUNE 10, 2020

According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. Video Game Industry Statistics. We LOVE Tony Hawk.].

Video 52

Video Local Tools Conference 52

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 193

Writing Communications Marketing B2B 193

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. It was part of our regular curriculum in my PR classes. ABSOLUTELY.

Education 40

Education Conference Social Media Sports 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Communications Conversations

JULY 10, 2018

Paul social media power broker list of 2018! And, he manages a small team of people who manage the corporate GM social channels (external AND internal). George Fiddler, Creative Director, Olson Engage. And, he has big-time brand experience to back that up. Why is he a power broker? Why is she a power broker?

Social Media 24

Social Media Media SMB Tourism 24

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I Turning Airbnb into a global brand. How much did the brand grow?

Conference 111

Conference Creativity Internal International 111

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” Andi Pepin, creative producer-Target. “Caitlin was a wonderful intern and has a bright future in the communications world! ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 15, 2019

1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. The trend to take more work in-house is quite true for creative and media buying. So, you need a mix of internal and external PR help. Too much even.

Agency 75

Agency Leadership Corporate Training 75