Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 144

Survey Measurement Public Affairs Storytelling 144

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. That said, the communications world today is intensely disrupted.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck recalibrates, saying they are enlisting the community to fight fake news, and using stronger detection , easier reporting, and third party verification. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. Look, I get it, Facebook is a business.

Facebook 120

Facebook Journalism Local Google 120

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe.

Communications 83

Communications Public Affairs B2C B2B 83

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday).

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. Twitter and the community that took me under its wing. A3 I studied journalism in grad school. A3: Hard to say. What did for sure?

Measurement 43

Measurement Nonprofit Education Twitter 43

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 1) Customers are in control. – Steve Olenski.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

MAY 8, 2023

Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. How long have you been in journalism and how did you get started? My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018.

Automotive 84

Automotive Report Meeting Radio 84

PRSay

APRIL 15, 2021

If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Other times, it can communicate quiet complicity and a tacit nod to the status quo.” In the era of accountability, CEOs must back their public proclamations with measurable performance.

Company 146

Company Employee Internal International 146

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

OCTOBER 19, 2020

How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. Now I sail community races on Lake St. I like to see the most important facts and quotes up front. Get to the point. Make it clear and concise. Finish this sentence: If I am not reporting, I am ….

Automotive 68

Automotive Report Meeting Insurance 68

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The legal community, and more specifically the in-house effect on law firms bear insight. In 2018, the most recent edition, there were nearly 7,000.

Agency 118

Agency Trends Marketing Survey 118

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. It will reinforce the CIPR’s theme for 2018 of public relations as a strategic management discipline. FuturePRoof Edition 3: the NHS at 70 and lessons for the wider PR community.

Guidelines 68

Guidelines Local Twitter Community 68

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes.

Survey 118

Survey Media Relations Corporate Communications 118

NewsWhip

JANUARY 9, 2020

The long form approach and attraction of writers with serious resumes to one, newly created platform is a promising step in journalism, similar to what The Athletic achieved with their expansion last year. In 2018 that took the form of building a community around Reddit. . Washington Post – Most Innovative.

Reddit 88

Reddit Facebook Viral Journalism 88

Stephen Waddington

MAY 4, 2019

It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. said David Weinberger, author of the Cluetrain Manifest o , speaking after receiving the CIPR’s President’s Medal in 2018. The web is a social space. It’s a point well made.

Privacy 72

Privacy Facebook Web Film 72

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 84

Ethics Community Conference System 84

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. That seems about right for this strange new dimension we are living in. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 92

Pitching Survey Journalism System 92

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Create communities with other digital PRs outside of your company for feedback and inspiration. I started digital PR back in 2018. So I love to see that we have a really good community.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

AUGUST 28, 2018

As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ].

Technology 69

Technology Advertising Advertising Community 69

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Topically, this event covers a lot of ground. Experiential storytelling. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JULY 21, 2020

In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. This mainstream percentage has trended a little lower (~10.5%–12.5%) The story is similar on Twitter.

System 78

System Facebook Twitter Software 78

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. HubSpot (2018-Present). NASA (2018). The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. I am proud to see these communities come together so well. Freberg 2.0 (Mom Mom will always be the original Dr. Freberg!)

Social Media 56

Social Media Conference Travel International 56

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million.

Technology 14

Technology Company Software Marketing 14

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Groups 54

Groups Meeting Transportation Media 54

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. 1) How would you characterize the state of marketing in 2018? PR, marketing, sales and journalism. I’ve never met him, but that’s part of the point with the Off Script series. In a word: confusion. Want to be part of the Off Script series?

Technology 64

Technology Marketing Retail Interviews 64

Sword and the Script

APRIL 17, 2018

1) How would you characterize the state of marketing infrastructure in 2018? To survive in 2018 (and beyond), we have to focus the lens on the most critical metrics, and leverage tools that automate the collection and expression of these data points. PR, marketing, sales and journalism. Well, in a word, chaotic. Thanks, Matt!

Marketing 68

Marketing Technology Data System 68

Solo PR Pro

MAY 1, 2018

PIE builds communities one person at a time, helping senior executives understand, connect, and collaborate. He has appeared on the pages of Fast Company, Inc Magazine, Newsweek, Business Week and The Wall Street Journal and speaks widely. Since 2001, successful leaders have used PIE to tackle the world’s important challenges.

How To 40

How To Case Study Technology Conference 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

Local 112

Local Report Newspapers Government 112