Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

PR in High Definition

OCTOBER 26, 2020

However, where companies are concerned, does cancel culture serve a purpose? The reason my stance differs for companies is because feedback is, and should always be, an important part of business. These are social, ethical, and moral matters. In my view, yes. This isn’t new – it’s evolution of feedback. How prepared are you?

Groups 62

Groups Employee Leadership Examples 62

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. My job is also to be the company’s No. Hard question. There are so many challenges.

Social Media 102

Social Media Media Corporate Resources 102

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

FEBRUARY 6, 2018

My current role is a very unique and interesting position because I am able to collaborate with many different people across the company and create connections. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries. That’s amazing!

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 191

Marketing Content Marketing Data Social Media 191

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. The other would be the 2018 GA Research Colloquium in Oslo that generally runs just before the World PR Forum. An exercise I run on my leadership development sessions is the ‘build-up/put-down’ slot.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 193

Writing Communications Marketing B2B 193

Deirdre Breakenridge

JUNE 27, 2018

For many companies today, being global describes far more than the geographies in which they operate. Today, companies are compelled by their consumers to do more for society’s common good. As the face of the company, marketers see their roles changing to fit this new environment. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 173

Survey Marketing B2B Study 173

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. Companies achieve comms balance: With the ‘social influencer’ hype over, organisations will lose their magpie tendencies and work towards balanced comms plans, regarding channels as exactly that – rather than seeing them as strategies.

Trends 48

Trends Privacy Ethics Government 48

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 174

Ethics Communications Nonprofit Journalism 174

Stephen Waddington

JULY 30, 2019

The UK is on course to leave the EU on 31 October under the leadership of Prime Minister Boris Johnson but significant questions still remain over the legitimacy of the Referendum. In July 2018 it found that Vote Leave exceeded its spending limit of £7 million by almost £500,000. We cannot let tech companies have unchecked power.”.

Facebook 91

Facebook Ethics Data Sports 91

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The leadership and vision provided by early public relations professionals was squandered. Practitioners have a responsibility to work to ethical standards. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

The internet itself has been disintermediated by huge companies, notably Google and Meta. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The internet itself has been disintermediated by huge companies, notably Google and Meta.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Just above the line.

Brand 78

Brand Branding Media Government 78

Flatiron Communications

NOVEMBER 28, 2018

After six months of reporting for which five Times journalists interviewed more than 50 people in and outside of the company, it was clear that Facebook?—?and Later that day, the company’s abbreviated blog post went up. Sarah Frier (@sarahfrier) November 26, 2018. Kara Swisher (@karaswisher) November 14, 2018.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44