Deirdre Breakenridge

DECEMBER 5, 2017

The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships. While this requires a huge time investment, many of these relationships can be built while working together on cross-departmental projects for the company or organization.

Internal 208

Internal International Ethics Journalism 208

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 190

Company Employee Internal International 190

PRSay

JANUARY 29, 2021

A graduate of San Diego State University, Lofgren opened her own firm in 1983 and held numerous communications positions in health-care companies, including Sharp HealthCare, Catholic Health Initiatives and Kaiser Permanente. She was named a Distinguished Alumna in the College of Professional Studies and Fine Arts at SDSU in 2018.

Healthcare 78

Healthcare Journalism Study Advertising 78

Reputation Us

MAY 15, 2024

This supports your good reputation and signals to stakeholders that your company is a desirable employer and a reliable business partner. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. The PR Opportunity for Brands as Publishers Tinker with Journalism. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks.

Survey 115

Survey Agency Report Corporate 115

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Maybe it’s been the kind of work I do (primarily social/digital the last eight-plus years). Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. That BA degree a candidate earned 10 years ago is already outdated in terms of what your firm needs her to know to be adept at her role at your company. The solution? The Solution?

Measurement 75

Measurement Tools Journalism eBook 75

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. How long have you been in journalism and how did you get started? I joined my university’s newspaper as a reporter in 2018.

Meeting 89

Meeting Media Pitching Newspapers 89

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck says “Facebook is a tech company, not a media company” and it is “a pretty crazy idea” that they influenced the election. December 2016 – The company asks users to rate articles for misleading statements and announces partnerships with fact checkers. Look, I get it, Facebook is a business.

Facebook 120

Facebook Journalism Local Google 120

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. How long have you been in journalism and how did you get started? Companies are now trying to avoid a bust.

Automotive 85

Automotive Report Meeting Radio 85

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. A5: It was when I worked remotely for a publishing company. A3 I studied journalism in grad school. July #measurePR Announcement.

Measurement 40

Measurement Nonprofit Education Social Media 40

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. For instance, perhaps you might target companies that: • Play primarily in the software space.

Analytics 105

Analytics Data Trends Marketing 105

Bianchi Biz Blog

APRIL 19, 2021

I don’t cover the economy as much as I do companies and issues affecting business. And recently I began increasing my coverage of the business of personal health, which includes everything from how companies are handling COVID vaccines to how dentists are grappling with the pandemic. I find them fascinating.

Report 84

Report Meeting Automotive Media 84

NewsWhip

SEPTEMBER 5, 2019

It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Halloween content in 2018. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Branding 116

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 170

Media Relations Media Pitching Survey 170

Onclusive

JANUARY 25, 2019

At the PRSA International Conference, attendees are able to choose from a wide range of programs spotlighting the latest in public relations and communications strategies and tactics and enjoy opportunities to enhance their personal and professional network while connecting with some of the world’s most influential companies and organizations.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Growth of independent journalism. “We

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

FEBRUARY 2, 2021

We have a useful test case here in Budweiser, a legacy brand that has been a perennial Super Bowl advertiser since 1983, when parent company Anheuser-Busch spent all of its allotted time introducing Bud Light. . Interested NewsWhip users can access the dashboard that we used here. Benedict Nicholson.

Publicity 60

Publicity Media Advertising Advertising 60

Solo PR Pro

DECEMBER 27, 2022

They've served 30 clients, including American Heart Association's Voices for Healthy Kids and five Fortune 500 companies. Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

NewsWhip

AUGUST 9, 2022

Keeping misinformation at bay is an enormous job, but NewsGuard , a New York-based company, is up for the task. NewsGuard, which works with companies like Publicis Group and Microsoft, doesn’t just study individual stories after they’re published – it also audits various websites and their content over time. “We

Government 78

Government Journalism Advertising Advertising 78

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 4) Emphasis on professional journalism. 3) Top challenges facing reporters.

Survey 103

Survey Report Media B2B 103

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1 million in 2016.

Software 87

Software Pitching Measurement Enterprise 87

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole.

Social Media 52

Social Media Branding Brand Customer Service 52

Solo PR Pro

OCTOBER 20, 2020

This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. In 2018, the American Press Institute was already thinking a lot about how we consume stories and what journalists can do help people distinguish good reporting from bad. It has been lightly updated. There’s a problem with the news.

Consumer 58

Consumer Journalism Report Video 58

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

Technology 94

Technology Meeting Media Analytics 94

Communications Conversations

OCTOBER 12, 2018

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. Namely, that it is UP more than 11 percent since 2017 among the Fortune 500 companies. The report shares some interesting data about corporate blogging.

Corporate 74

Corporate Blogging Social Media Facebook 74

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Federico’s Pizza Takes Out Loan to Pay Employees. Do you have any feel-good stories you want to share?

Media 111

Media Analytics Healthcare Crisis 111