2018 Corporate Leadership 
ImPRessions - Crenshaw Communications
DECEMBER 29, 2017
What can PR professionals expect in 2018? Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.
Onclusive
APRIL 12, 2018
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JULY 24, 2018
The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. Some of the moves are arguable, but all were bold, even risky.
ImPRessions - Crenshaw Communications
AUGUST 20, 2019
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?
PRSay
DECEMBER 19, 2018
In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. ” Office life. about the pros and cons of a 40-hour workweek.
PRSay
JANUARY 29, 2018
Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have formed strategic, client-agency partnerships that drive performance and build reputations. We have come far together.
Sword and the Script
MARCH 6, 2018
The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Then, in 2018, they reported the 2017 median as $89k.
Expert insights. Personalized for you.
185 
Let's personalize your content