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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Artificial intelligence also has the potential to revolutionize journalism. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. Wright, Ph.D.,

Publicity 167
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. This is just a brief sample of the exceptional advice provided by the senior executives. Reference: Redmond, J., and Trager, R.

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An Introduction to Ethics Month, With Thanks

PRSay

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure.

Ethics 124
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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. Opportunities for independent journalism.

Nonprofit 176
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting.

Meeting 197
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.