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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

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An Introduction to Ethics Month, With Thanks

PRSay

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure.

Ethics 124
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Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years

PRSay

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 87
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Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

PRSay

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 197
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Millennial Research Shapes the FEEL First Model

Deirdre Breakenridge

In October 2018, I set out on a research journey to learn more about Millennial communication. Use your Ethics (and good judgment) – Always being accurate, truthful and fair in your interactions. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

Ethics 218
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Surveying the Past, Present and Future of PR

PRSay

Yet as we look at 2018 — and the years to come — there is much that remains to be done. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134