Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. Let’s try that again.

Survey 112

Survey Agency Report Corporate 112

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

JANUARY 11, 2020

Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. In early 2018, Burson-Marsteller merged with Cohn & Wolfe, creating Burson Cohn & Wolfe. He started Burson-Marsteller in 1953 with Bill Marsteller. In 1979, Burson sold the firm to ad agency Young & Rubicam.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. ET – Twitter Chat, “Preparing Students for Ethical Careers in Journalism and Public Relations” #EthicsMonth. Anthony D’Angelo, APR, Fellow PRSA, is the 2018 chair of PRSA.

Ethics 124

Ethics Twitter Conference Journalism 124

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2018: 20 Insightful PR and Marketing Predictions for 2018. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. Morgan Barokas (September 20, 1934 – August 17, 2018). In other agency news, we are proud to promote two long-time team members to new leadership roles. Much love dad; you’ll forever be missed but always with me.

Agency 138

Agency Hotels Healthcare Construction 138

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly.

Report 84

Report Meeting Automotive Media 84

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.”

Company 146

Company Employee International Internal 146

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

Leadership 52

Leadership International Internal Employee 52

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 95

Survey Media Relations Corporate Communications 95

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. It’s not a game of numbers because the total number of players is finite. Once you get marked as spam, that’s it.

Media Relations 109

Media Relations Media Survey Pitching 109

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. has been exploring in her work on women in journalism. Average salaries amongst full-time employees grew by almost £1,500 to £53,044 per year in 2018.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

Sword and the Script

APRIL 13, 2019

which I conducted in October 2018 after observing some highly reported calls for brands to get political. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth.

Study 112

Study Survey Infographics B2B 112

Contently - Strategy

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

PRSay

FEBRUARY 20, 2019

The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question. In anticipation of the Feb. We had to have our answers ready.

Energy 103

Energy Case Study Education Guidelines 103

Communications Conversations

JUNE 8, 2017

Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Our chairman Richard Davis was instrumental in securing the bid for the 2018 Super Bowl and we are thrilled to be a part of it. Bank Stadium February 4, 2018. Bank Stadium). We were so close last year.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

JANUARY 15, 2019

There several studies on it like this one from Forrester that the Wall Street Journal reported. Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. The trend to take more work in-house is quite true for creative and media buying.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 67

Content Marketing Marketing Journalism Financial 67

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? Those of us who got in early are now in leadership positions, and there was just not that much of a pipeline filling in behind us for a few years. All of that said, we have also successfully hired people who came from non-journalism backgrounds.

Social Media 102

Social Media Media Corporate Resources 102

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”?

Interviews 105

Interviews Ethics Government International 105

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. 6) Thought Leadership Actually Requires Thought and Leadership. 6) Thought Leadership Actually Requires Thought and Leadership. Focus is becoming a skill.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Sword and the Script

JANUARY 23, 2018

While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. Forbes: 5 Places Where Sales and Marketing Can Collaborate In 2018. PR, marketing, sales and journalism. He broke through and earned a role as a copywriter. Send us a pitch !

Marketing 68

Marketing Content Marketing Sports B2C 68

PRSay

JUNE 5, 2018

What advice would you share with the graduating class of 2018? she holds a master’s degree in arts journalism from Syracuse University’s S.I. I’ve fallen behind in reading and now I just get the actual, tactile New York Times on the weekends. I always feel like I’m playing catch-up. You’ve given several commencement addresses.

Radio 90

Radio Writing Energy Journalism 90

PRSay

MAY 3, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. She writes, “[The] song, released in December 2018, arrived at the perfect time.

Radio 60

Radio Marketing Video Writing 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Topically, this event covers a lot of ground. Experiential storytelling. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97