Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 108

Media Relations Media Survey Pitching 108

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder? Statistics about content marketing.

Survey 102

Survey Marketing B2B Content Marketing 102

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry.

Survey 96

Survey Media Relations Corporate Communications 96

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 35: Michelle Garrett of Garrett Public Relations. * * *.

Marketing 60

Marketing Government Interviews Technology 60

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Siemens’ campaign with Economist in 2018 exemplifies this reach.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? I joined my university’s newspaper as a reporter in 2018. How does this topic serve FleetOwner ’s readers’ operations? But also, what would a user on our website be curious to learn about?

Meeting 88

Meeting Media Pitching Newspapers 88

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She’s just getting started in her social media marketing career, but I can see a path of growth and opportunity for her at Affinity in the months ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly.

Report 83

Report Meeting Automotive Media 83

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Bianchi Biz Blog

OCTOBER 11, 2022

How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. I started out as an associate producer at WPSD-TV in Paducah, Kentucky.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

APRIL 12, 2022

“So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. 2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 84

Pitching Survey System Technology 84

Critical Mention

APRIL 13, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Do you have any feel-good stories you want to share? Please tweet them to us at @criticalmention ! Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

DECEMBER 21, 2021

Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll. Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JULY 16, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 76

Media Advertising Advertising Measurement 76

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? For more insight into the world of media relations, subscribe to the MaccaPR Blog here.

Pitching 82

Pitching Print Journalism Local 82

Critical Mention

FEBRUARY 6, 2020

If anything in this piece sounds familiar, take a look at this one-minute video to see how fast and intuitive a media monitoring platform can be. . . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bianchi Biz Blog

AUGUST 8, 2022

How long have you been in journalism and how did you get started? I moved into B2B publishing specifically in 2018. In 2010 I watched a video of some pundits sitting on a couch, discussing the issues of the day and thought “I can do that.” Finish this sentence: If I am not reporting, I am ….

Technology 93

Technology Meeting Media Analytics 93

Critical Mention

JANUARY 30, 2019

If you are looking for a media monitoring platform that offers all of these benefits, we’d love to discuss your options with you. . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Until next time! Critical Mention. Eric Lebowitz.

How To 60

How To Media Analytics Television 60

Sword and the Script

JANUARY 15, 2019

The trend to take more work in-house is quite true for creative and media buying. There several studies on it like this one from Forrester that the Wall Street Journal reported. Someone might be strictly media relations in-house or strictly partnerships and collaborations or influencer relations.”.

Agency 76

Agency Leadership Corporate Training 76

Sword and the Script

AUGUST 28, 2018

One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ]. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. This Startup Intends to Buy a Media Publication. Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

Critical Mention

JANUARY 30, 2019

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Please feel free to reach out today. Until next time! Critical Mention. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Beyond PR

APRIL 24, 2018

Being a trusted partner and information source for a journalist is your opportunity to bolster your brand awareness through earned media and combat fake news at the same time. To learn more about the State of The Media in 2018 download the report. About Nick Bell. Nick Bell is the VP of Marketing Communications at Cision.

Media 75

Media Survey Pitching Journalism 75

Sword and the Script

DECEMBER 26, 2023

This past year, we saw the addition of numerous generative AI integrations into media outreach tools, and I think that’s only the beginning. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37. Wishing you a safe and happy holiday season.

Writing 189

Writing Communications Marketing B2B 189

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. For those plying the lost art of media relations (i.e., Best of luck in 2018, because it often comes down to just that.

Pitching 43

Pitching Journalism Tools Agency 43