Remove 2018 Remove Leadership Remove Storytelling
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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

Deirdre Breakenridge

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed. Brand advocacy will grow.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

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10 Takeaways From PRSA’s 2018 International Conference

PRSay

On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. .”— Tony D’Angelo, APR Fellow PRSA, chair, PRSA. Props to PRSA for a stellar conference.