5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Kelsey Sutton is an editor at Adweek, where she covers the business of streaming television– a huge topic for this year and next as OTT continues to build buzz as the new big thing. Lauren Johnson | @LaurenJohnson.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Here’s hoping for smoother road in 2018. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Contently - Strategy

FEBRUARY 8, 2022

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. privacy is moving to the forefront of ad targeting,” he adds. In 2018, a Harvard Business Review report asked how targeted ads can be most effective in an age of increased customer awareness.

Advertising 138

Advertising Advertising Privacy Apparel 138

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Facebook will be used more as a mass marketing tool, like a television station. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership.

Social Media 116

Social Media Marketing Media Creativity 116