Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. billion in 2019.

Advertising 88

Advertising Advertising Television Report 88

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of Of course, the most […]. “Of Of course, the most […].

Local 66

Local Consumer Branding Brand 66

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

Mindful Marketing

AUGUST 27, 2022

In only one year, from 2019 to 2020, tax revenue from liquor sales fell by $813 million , which was “the largest decline in three decades — and a cause for alarm for a government facing broad fiscal challenges.” I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

Advertising 82

Advertising Advertising Government Consumer 82

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. Better data-driven tools can improve the ability for consumers to communicate directly & indirectly with businesses & regulators.

Report 90

Report Trends Education Data 90

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 117

Sports Advertising Advertising Survey 117

PRSay

AUGUST 25, 2020

According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Branding Brand Advertising 189

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. And I’m sure they’re doing more advertising on Instagram as well. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Bill Byrne , Managing Director, Remedy PR .

Marketing 216

Marketing Content Marketing Social Media Employee 216

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Lesson learned – think before you tweet and double think before you advertise!

Advertising 62

Advertising Advertising Social Media Branding 62

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity How To Marketing 74

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 But how many will join and pay? #8

Report 98

Report Journalism Privacy Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. What’s more, many Indian consumers are more comfortable reading product information in their regional language. PR in APAC offers big opportunity (and hurdles). Don’t ignore regional media.

Mobile 156

Mobile Local Technology Television 156

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). I’ve read all 300+ pages and summarised the stuff you need to know.

Report 81

Report YouTube Privacy Web 81

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. adult population does as well. What are the implications for communicators?

Policies 165

Policies Community Corporate Enterprise 165

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

5W PR

SEPTEMBER 27, 2019

In this capacity, they are also usually charged with tracking and responding to consumer comments, suggestions, and complaints. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019).

Government 103

Government Education Print Ethics 103

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. 06% in 2020 compared to.07%

Social Media 88

Social Media Healthcare Branding Brand 88

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 213

Marketing Content Marketing Data Social Media 213

Stephen Waddington

MAY 10, 2022

Ours is an industry doubled in size since 2019. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. The rapid growth of this marketplace, both in scale and in technical innovation, has outpaced the capabilities of UK advertising regulation. What is an influencer?

Marketing 78

Marketing Government Advertising Advertising 78

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. Today, it is an industry valued in the billions, growing by 83% in 2019. Influencer marketing is authentic and trusted by consumers.

Marketing 62

Marketing Advertising Advertising B2C 62

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Mindful Marketing

JANUARY 23, 2021

These expensive and largely consumer-driven upgrades also have contributed to rising college costs. Yes, provided that the ‘consumer’ properly uses the ‘product,’ which leads to the three art ironies referenced above. on advertising. So, is a college degree expensive? Is it worth the cost?

Education 125

Education Financial Transportation Engineering 125

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 76) I write and edit articles that get consumers to understand why our brand is better than others.”. 115) “Advertising.”. 72) “Write, edit, and distribute.”.

Employee 154

Employee Print Writing Survey 154

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 211

Writing Communications Marketing B2B 211