Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

Storytelling 102

Storytelling Marketing Travel Case Study 102

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 28) “I build my clients’ reputations by telling their stories via the media.”. 63) “I am a storyteller.”.

Employee 146

Employee Print Writing Survey 146

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 193

Writing Communications Marketing B2B 193

Karen Freberg

JUNE 24, 2019

Fast forward two years later, we finally did it for 2019. For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I have seen many times over the years how certain programs have these opportunities because of their “reputation.”

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 191

Marketing Content Marketing Data Social Media 191

Contently - Strategy

JANUARY 9, 2019

In 2013, he began uploading goofy, day-in-the-life vlogs, but in 2019, he exclusively posts heavily edited, frantic, get-rich-quick advertisements. Though it might seem appealing to hire video producers who work on assignment and never ask questions, demanding compliance from your team will damage your reputation.

Video 111

Video Branding Brand YouTube 111