Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. Content requests – For managing asset requests from sellers and other frontline teams.

Content Marketing 105

Content Marketing Marketing Case Study Education 105

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 179

B2B Study Consumer Report 179

PR 20/20

OCTOBER 16, 2018

You'd know exactly what to expect, and you'd be able to completely prepare yourself and your team for whatever's next in the world of content marketing. From artificial intelligence to changes to the traditional marketing funnel and everything in between, the marketing world is evolving.

Content Marketing 46

Content Marketing Marketing How To Strategy 46

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Cision

JANUARY 9, 2018

By 2019, 80 percent of the world’s internet traffic will be consumed by video. Despite budget and bandwidth constraints, 83 percent of marketers agree that video yields positive ROI. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences.

Case Study 210

Case Study How To Infographics SEO 210

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. You’ll extend your reach to highly engaged audiences . Podcasts have built-in audiences of active listeners.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 211

Writing Communications Marketing B2B 211

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 102

Media Storytelling System Technology 102

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion in 2019 to USD 22.3 billion by 2024. Naturally, businesses today can ill afford to ignore influencers.

Branding 135

Branding Brand How To Radio 135

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 104

How To Marketing B2B Exercises 104

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 74) “I am a content editor, which means I write for and edit content from our subject matter experts.”. Some of this variety stems from the organizational chart.

Employee 154

Employee Print Writing Survey 154

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

JANUARY 22, 2019

He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019. I see that we are at an inflection point in the history of how consumers and brands relate to one another and wanted to document it.

Branding 88

Branding Brand Banking Consumer 88

Communications Conversations

JUNE 18, 2020

According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. Meanwhile, consumers seem to be screaming that they want better customer service! It’s become much more one-way in the form of “content marketing.” million who used the app in March 2019.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

DECEMBER 28, 2022

Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from 17 interactions in 2019. B2B Marketers are Missing the Point of Content Marketing.

B2B 148

B2B Marketing Survey Software 148

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. The goal: Build an audience and nurture relationships.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

JUNE 8, 2021

The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. We now see more than 167,000 hours of webinar content being watched every day,” the report says. ON24 found, “roughly 66% of all live webinars in 2020 featured some type of video – 28-points higher than in 2019.”.

Survey 95

Survey B2B Report Video 95

Sword and the Script

AUGUST 17, 2019

This year it’s on track to outpace the investment in analog marketing channels for the first time. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. So, given the results which one is better – PR or content marketing ? How Long Should a Blog Post be in 2019?

Study 64

Study Survey B2B Advertising 64

Sword and the Script

JANUARY 1, 2019

That so few are paying attention to this means it’s a real opportunity for an entrepreneurial CMO with bona fide content marketing chops. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing. Native ads are not content marketing.

Content Marketing 61

Content Marketing Survey B2B Google 61

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Prohibition

JANUARY 24, 2020

You understand the importance of content. In fact, you knew that in 2019, and 2018 and the year before that. So –what’s really new in content? This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. Simple – it’s all about you… naturally!

Creativity 62

Creativity Video Consumer Branding 62

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

JULY 19, 2018

And what should brands have their eyes on as we head into 2019? You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). What do you see as the biggest mistake most brands make when it comes to content marketing?

Social Media 60

Social Media Media B2B Content Marketing 60

Buzzstream

MAY 2, 2024

And I’ve wanted to start Positional since 2019. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And so even back in like 2019, Matt and I had. They own properties like.

Internal 118

Internal International Insurance Insurance 118

PR 20/20

JULY 24, 2019

That’s why PR 20/20 and Marketing Artificial Intelligence Institute launched the Marketing Artificial Intelligence Conference (MAICON). Did you miss MAICON 2019, or are you mining your notes now that you’re back from the event? Marketers have a ton of data on their hands. Predicting trends and analyzing sentiment.

Marketing 59

Marketing Data Technology Analytics 59

PR 20/20

OCTOBER 30, 2018

Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Machine Learning for Marketers 101. Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Written by Michelle Kane.

Video 57

Video Marketing Mobile YouTube 57

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Branding Brand Video 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Branding Brand Video 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Branding Brand Video 60

Solo PR Pro

FEBRUARY 26, 2019

These days SEO is based on creating content that provides a good user experience, not for the explicit search result. During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. Do your clients see the value of content marketing?

Engineering 45

Engineering SEO Google Web 45