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The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try. Try our services.
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Gone are the days when a corporate video was only used in the reception area of the office, at tradeshows or investor meetings.
” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has contentmarketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.
The key, just like contentmarketing , is to approach webinars as a marketing program and produce them on a regular cadence. ON24 found, “roughly 66% of all live webinars in 2020 featured some type of video – 28-points higher than in 2019.”. Set a cadence and host webinars regularly. webinars last year. Designate a host.
Email marketing, which was huge at HubSpot, was not at all a part of the marketing mix at Toast. And vice versa, tradeshows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. That was what led to that determination of our marketing mix.
The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Try our services. a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. About 65% of journalists that responded this year are based in the U.S. The rest are from around the world.
Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.
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