PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed Responsible leadership is key, year after year.

Trends 154

Trends Communications Ethics Corporate 154

PRSay

JANUARY 24, 2025

where she grew up, she started a communications-consulting business there in 2019. I realized I wanted to do something in addition to being a chief communications officer, and thats when I made the next pivot to become a leadership coach. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.

Course 67

Course Publicity Nonprofit Leadership 67

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. The cross-sell and upsell of new tools is harder than most expect.

Software 182

Software Marketing Leadership B2B 182

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S. Ben Finzel is president of RENEW PR in Washington, D.C,

Government 209

Government Employee Insurance Insurance 209

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. He has written on crisis management and corporate responsibility for Law360. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

Communications Conversations

JANUARY 15, 2019

I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. I see a lot of this happening on LinkedIn in 2019.

Government 74

Government Employee LinkedIn Insurance 74

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Deirdre Breakenridge

SEPTEMBER 4, 2018

In addition to gaining hands-on experience with general PR practices, I also gained some experience in corporate event management, assisting in everything from creating copy for event programs to arranging seating charts and keeping track of speaker audio visual requests.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 165

Policies Community Corporate Enterprise 165

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. The opportunities are expanding.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 183

Survey Marketing B2B Study 183

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. Customer obsession and service commitment.

Travel 145

Travel Community Employee Government 145

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions. Read more: What do Public Relations Salary Ranges Look Like in 2019? It’s something of a readout on the year in PR and marketing.

Marketing 79

Marketing Publicity Survey Study 79

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. CEOs can let their personalities show. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., Tell five friends and ask them to do the same with five other friends and pass it on.”.

Communications 201

Communications Nonprofit Employee Local 201

Deirdre Breakenridge

JANUARY 27, 2020

Today, we’re excited to share that on October 26, 2019, we premiered Pioneers in Skirts in Los Angeles, CA! She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies. Ashley Monica on Women Worldwide with Deirdre Breakenridge. What’s Next?

Film 194

Film Marketing Nonprofit Education 194

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 151

Survey Communications Measurement Internal 151

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 213

Marketing Content Marketing Data Social Media 213

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Sword and the Script

JUNE 25, 2019

Fast forward to 2019, and coverage earned online is king. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative.

Branding 128

Branding Brand Reputation Corporate 128

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. Executives like these truly put the “leader” in thought leadership! CHRIS HARIHAR, PARTNER. I’m thankful for adtech.”.

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

JULY 16, 2019

I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Lack of a commitment by senior leadership.”. “We’re

Publicity 110

Publicity Survey Writing Local 110

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 125) “I managed the public profile of my company and my leadership team in all outlets.”. Some of this variety stems from the organizational chart. 135) “Speechwriter.”.

Employee 154

Employee Print Writing Survey 154

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

PRSay

JUNE 9, 2021

According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers. Publicis Health, part of Publicis Groupe S.A., For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. The trend is moving in this direction. This was up from 50% in 2020.”.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

JUNE 18, 2024

At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size. This is putting a lot of pressure on the operating budget. Work has changed forever.

B2B 164

B2B Government SMB Real Estate 164

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Here’s to a happy 2019, and another year of Issues & Trends!

Trends 111

Trends Crisis Corporate Course 111

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

FEBRUARY 16, 2019

Citing a survey with 400 respondents by the talent agency, The Creative Group, the Bulldog Reporter noted: “60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.”. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 80

Creativity Study Survey Advertising 80

Stephen Waddington

MAY 26, 2019

These are the headlines from the Communicating Artificial Intelligence Survey 2019. The majority of survey respondents (84%) believe AI is opportunity for communication leadership. Method: Communicating Artificial Intelligence Survey 2019 The Communicating Artificial Intelligence Survey 2019 is based on a quantitative online survey.

Communications 74

Communications Survey Tools Data 74

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

APRIL 12, 2019

But, at the same time, I continue to hear and see people ramming corporate messages into content ideas that simply don’t need it. But, it’s our jobs to push back on our corporate leader partners. It’s our job to say, “maybe we don’t need another corporate message here.” Many times.

Corporate 79

Corporate Video Storytelling Viral 79