Communications Conversations

JANUARY 15, 2019

I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. I see a lot of this happening on LinkedIn in 2019.

Government 74

Government Employee LinkedIn Insurance 74

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 5: Innovation / Industry Leadership. Develop thought leadership pieces, video content, and interactive elements that bring customers closer. Industry leadership. Stage 2: Stability / Operational Development.

Leadership 52

Leadership eBook Technology Analytics 52

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions. Read more: What do Public Relations Salary Ranges Look Like in 2019? It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. He has written on crisis management and corporate responsibility for Law360. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S. Ben Finzel is president of RENEW PR in Washington, D.C,

Government 209

Government Employee Insurance Insurance 209

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. The cross-sell and upsell of new tools is harder than most expect.

Software 161

Software Marketing Leadership B2B 161

Doctor Spin

OCTOBER 25, 2024

technologies are key drivers of digital transformation, enhancing competitiveness through environmental and social sustainability , corporate growth, and supply chain integration. Source: Long Range Planning 1 Warner, K., & Wäger, M. Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal.

Financial 52

Financial eBook Journalism Big Data 52

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc., Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 201

Employee Community Leadership Enterprise 201

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 329

Conference Marketing Case Study Measurement 329

Waxing UnLyrical

JANUARY 31, 2019

So, what’s your success plan for 2019? An accomplished entrepreneur, business leader, executive coach, speaker and corporate trainer, Janet skillfully works at the nexus of tech, neuroscience and mindfulness. The post What’s your personal success strategy for 2019? Please share in the comments below.

Strategy 40

Strategy Energy Training Leadership 40

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 165

Policies Community Corporate Enterprise 165

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. The opportunities are expanding.

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

SEPTEMBER 4, 2018

In addition to gaining hands-on experience with general PR practices, I also gained some experience in corporate event management, assisting in everything from creating copy for event programs to arranging seating charts and keeping track of speaker audio visual requests.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. A 2019 McKinsey study shows a strong correlation between gender and cultural diversity and an organization’s financial performance. Customer obsession and service commitment.

Travel 145

Travel Community Employee Government 145

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. The number of LinkedIn users is up from 604M before the pandemic in 2019 to 810 in 2022. Leadership can also play a role here. But, LinkedIn can be a channel for this, too. Think about the numbers.

LinkedIn 74

LinkedIn Employee Survey Internal 74

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 125

Technology Study Communications Survey 125

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 129

Survey Communications Measurement Internal 129

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Stephen Waddington

MAY 26, 2019

These are the headlines from the Communicating Artificial Intelligence Survey 2019. The majority of survey respondents (84%) believe AI is opportunity for communication leadership. Method: Communicating Artificial Intelligence Survey 2019 The Communicating Artificial Intelligence Survey 2019 is based on a quantitative online survey.

Communications 74

Communications Survey Tools Data 74

Sword and the Script

JUNE 18, 2024

At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size. This is putting a lot of pressure on the operating budget. Work has changed forever.

B2B 130

B2B Government SMB Real Estate 130

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 172

Survey Marketing B2B Study 172

Wadds Inc.

SEPTEMBER 13, 2023

In 2019 I publicly set out my ambition of achieving Chartered Director status with the Institute of Directors (IoD). Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. Each day required a 12-hour shift of practical work and preparation for the day ahead.

How To 52

How To Government Interviews Leadership 52

Communications Conversations

APRIL 12, 2019

But, at the same time, I continue to hear and see people ramming corporate messages into content ideas that simply don’t need it. But, it’s our jobs to push back on our corporate leader partners. It’s our job to say, “maybe we don’t need another corporate message here.” Many times.

Corporate 79

Corporate Storytelling Video Viral 79

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Here’s what the Crenshaw team was most thankful for in 2019. In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. Executives like these truly put the “leader” in thought leadership! CHRIS HARIHAR, PARTNER. I’m thankful for adtech.”.

Conference 156

Conference Employee Retail Trends 156

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Sword and the Script

FEBRUARY 16, 2019

Citing a survey with 400 respondents by the talent agency, The Creative Group, the Bulldog Reporter noted: “60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.”. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 75

Creativity Study Survey Advertising 75

Reputation Us

OCTOBER 4, 2021

In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. Identify issues most likely to align with, or impact, your business strategy and corporate culture.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. Identify issues most likely to align with, or impact, your business strategy and corporate culture.

Reputation 78

Reputation Crisis Management Employee Government 78

Sword and the Script

JULY 16, 2019

I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Lack of a commitment by senior leadership.”. “We’re

Publicity 89

Publicity Survey Local Writing 89

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

JANUARY 27, 2020

Today, we’re excited to share that on October 26, 2019, we premiered Pioneers in Skirts in Los Angeles, CA! She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies. Ashley Monica on Women Worldwide with Deirdre Breakenridge. What’s Next?

Film 252

Film Marketing Nonprofit Education 252