Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. Fast forward to 2019, and coverage earned online is king. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. Online influencers and bloggers were basically unheard of.

Brand 128

Brand Branding Reputation Corporate 128

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Data for this report was compiled in November 2019. Get creative with compliance. Report Methodology.

Financial 108

Financial Industry Report Insurance 108

Stephen Waddington

FEBRUARY 12, 2021

to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Contently - Strategy

MAY 7, 2020

One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. In 2019, the company showed it will continue to invest in the long game with content marketing by announcing The Furrow would begin using podcasts to share stories with Deere fans through a new series called “ On Life & Land.”

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. .”

Company 99

Company Consumer Radio Employee 99

Stephen Waddington

DECEMBER 15, 2021

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. to £1.36bn in 2020 compared to £1.42bn in 2019. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JUNE 16, 2019

More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. CEWE Life in Colour Campaign.

Print 54

Print Film Instagram Creativity 54

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. When most of us sit down to research where to bank, we’re not really jumping for joy. Pink @muse @ChrisStapleton [link].

Banking 107

Banking Content Marketing Examples Industry 107

Sword and the Script

NOVEMBER 26, 2019

During the company’s 2019 Q2 earnings call , CEO Kevin Akeroyd told analysts the product was providing customers with “double-digit performance improvement in that advertising.”. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. 3) You can target the competition’s readers too.

Publicity 106

Publicity Media Advertising Advertising 106

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. The media landscape has been changing for many years.

Reputation 62

Reputation Media SEO Case Study 62

NewsWhip

NOVEMBER 13, 2020

We launched the Cultural Impact Lab at the Martin Agency in March, 2019. The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Jaclyn Ruelle Thank you so much for having me here, Brett. Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” “Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 72

Marketing Survey Study B2B 72

Prohibition

MARCH 16, 2020

A post shared by Jem (@briarroseandme) on Sep 20, 2019 at 6:01am PDT. A post shared by Jessica Gibson (@thetravelista) on Sep 17, 2019 at 11:30am PDT. It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. they do for once too.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

A post shared by Jem (@briarroseandme) on Sep 20, 2019 at 6:01am PDT. A post shared by Jessica Gibson (@thetravelista) on Sep 17, 2019 at 11:30am PDT. It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. The location is.

Fashion 62

Fashion Instagram Travel Trends 62

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Buzzstream

SEPTEMBER 27, 2024

They print business cards. In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. Connecting the Dots Once you’re confident you’ve found a relevant topic, it’s time to create some content.

Digital PR 118

Digital PR Pitching Radio Google 118

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Maxim Behar

JULY 4, 2024

Just before COVID, in 2019, I published my book in America called "The Global PR Revolution," based on the theory that social media changed the world. This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. That was our creative work. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. It starts a discussion, and it makes people much more creative to an extent.

Radio 52

Radio Hotels Course Social Media 52