Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey.

Survey 134

Survey Communications Ethics Measurement 134

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Blog: Code of PR Ethics? 2019 JOTW Communications Survey.

Survey 151

Survey Communications Measurement Internal 151

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far? Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. The 2019 Cyber Threatscape Report by Accenture iDefense provides an excellent primer and literature review on disinformation. 1) The risks of disinformation in business.

Film 90

Film Employee Ethics Data 90

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

PR in High Definition

APRIL 26, 2021

According to a report from PwC in 2019, elements that are likely to make IPOs more successful include the likes of: a large, growing addressable market, a unique and differentiated business model, and an attractive product or service, among others. But what truly makes an IPO successful? Gig economy – a blessing and a curse?

Reputation 62

Reputation Ethics Employee Travel 62

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far? Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

AUGUST 29, 2020

CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020. A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. Finally, you can’t go wrong diving into the free analytics courses offered by Google. Perspective.

Media Relations 119

Media Relations Report Industry SEO 119

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Of the world’s 100 most reputable companies for social responsibility in 2019 , Lego, Natura and Microsoft rose to the top. Linking Your Reputation to Social Responsibility.

Corporate 60

Corporate Reputation Survey Employee 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. million have less than 5 employees. Although it’s not clear how many nonprofits have less than 5 employees, what is known is that salaries are generally lower there than in the for-profit sector.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

PR 20/20

MARCH 6, 2020

This innovative vision attracted clients and employees alike, and the business grew. In addition to consulting services, the institute and PR 20/20 also offered a first-of-its-kind conference in July 2019 focusing solely on AI in marketing. In hiring five of his current employees, Roetzer chose fellow Bobcats. A coincidence?

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 87

Software Pitching Internal International 87

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful. Need some help with your goals and wishes? Get in touch with us here !

Case Study 60

Case Study Construction Exercises Media Training 60

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

AUGUST 23, 2019

On August 19, 2019, 181 CEOs of the Business Roundtable , a Washington D.C.-based My associations are affirmative ones, but for many people business carries significant baggage, perhaps from personal experience or from things they’ve read or heard.

Corporate 50

Corporate Community Nonprofit Banking 50

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. I have been playing in this new field since 2019 and the working model remains the same for now. Related: AI in Customer Service: The Race to the Bottom? It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

PR 20/20

NOVEMBER 29, 2018

Festetics said, “ It is important for the team to understand the basics of machine learning and AI to be able to identify game-changing opportunities for the company, be it for commercial, supply, logistics, or employee-related topics.” However, this won’t happen without a focus on privacy, ethics and morals. Be curious. Explore AI.

Marketing 47

Marketing Technology Training Privacy 47

Maxim Behar

MAY 28, 2023

When I was writing it in 2019, I really wasn’t expecting such a "killer" success. And this is the only criterion by which we select the employees in our company. Your book "The Global PR Revolution" has become a worldwide bestseller. What are the most important messages in it? Or at least not among the first few. Nothing more.

Education 52

Education Meeting Course Creativity 52

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. So 6 Bulgarian companies got their business ethics standard. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

Survey 116

Survey Journalism Study Pitching 116

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders.

Leadership 55

Leadership Employee Airlines Construction 55

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. Recently named Dean of the College of Engineering at The Ohio State University, Howard specializes in developing robotic and AI technologies that improve our daily home, life and work interactions, while addressing ethical concerns when deploying these systems to serve society.

Leadership 62

Leadership Policies Engineering Technology 62