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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 183
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This Freelancer Onboarding Checklist Will Help Your Company

Contently - Strategy

Encouraging any group of employees to march in step is difficult. In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Full-time employees have a tendency to take brand messaging for granted. Are there any words or phrases that employees can’t use?

Company 111
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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. Use analogies — especially visual analogies — to break down a complex story. Avoid jargon that is not useful to the reader who lives outside your space.

Local 83
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

That’s up from 17 interactions in 2019. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 3) lack of employee experience (25%). Case in point? Those interactions are composed of both human and digital touches.

B2B 148
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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Don’t miss out on special nights @ The Palladium ft.

Banking 107
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. Growing any team is a leadership challenge.