PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Steve Barrett on PR

MAY 10, 2019

From ethics to holding companies to culture, the benefits of midsize firms and much more.

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Report Agency Ethics Company 114

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours. In his recent Inc.

Ethics 68

Ethics Banking Employee Study 68

Waxing UnLyrical

MAY 17, 2019

For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

Trends 78

Trends Ethics Survey Data 78

Barokas

JANUARY 9, 2020

In early 2019, I wonder if anyone accurately forecasted the chaos that ensued with high profile unicorns such as WeWork. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. The post Ethics as a Prediction? Wait, what?

Ethics 78

Ethics Storytelling Reputation Blogging 78

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed We are calling on all practitioners around the world to act and fulfill their ethics.

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Trends Communications Ethics Corporate 154

Ethical Voices

FEBRUARY 23, 2023

This week there were some ironic ethics issues – but the most intriguing articles are both depressing and important. What are the ethics of psychological targeting? The MTA claims videos of young people riding atop the subways surged by 160% between 2019 and 2022. Where do you draw the ethical line? Is it effective?

Ethics 72

Ethics Reputation Video Report 72

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 73

Ethics Training Financial Survey 73

Deirdre Breakenridge

JANUARY 2, 2020

When I look back at 2019, I realize it was an intense year for so many reasons. I decided to evaluate myself and my ability to FEEL, by taking the online FEEL First test, which came together as a result of the deep conversations with millennials in 2019. Happy 2020, friends! Now you can find out with the FEEL First Test.

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Exercises Video Interviews Communications 204

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. Media bias and PR ethics. Media relations only gets harder. 75% of PR pros say media relations is getting harder. always or “never”).

Survey 143

Survey Measurement Public Affairs Storytelling 143

Maxim Behar

JANUARY 16, 2024

The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO. The mission of this project is to contribute to the improvement of ethical standards in the field of PR.

Ethics 59

Ethics Education Groups Industry 59

Deirdre Breakenridge

FEBRUARY 1, 2022

Her book also notes that in a 2019 Deloitte Millennial Survey, 44% of millennials responded as “feeling stress over finances, family welfare and career concerns.”. With newfound empathetic growth, and existing strengths in ethics, passion, and facing my fears, I should ideally be able to connect and communicate better than ever before.

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

NOVEMBER 16, 2016

Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

Privacy 60

Privacy Mobile Ethics Conference 60

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. If you enjoyed this post, you might also like: Code of PR Ethics? Presentation: The 2020 JOTW Communications Survey. The Gray Area of Communicating a Point of View. Blog: What Does “Storytelling” Mean to You?

Survey 133

Survey Communications Ethics Measurement 133

PRSay

APRIL 4, 2019

The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence. The Universal Accreditation Board accepted my application in January 2018, and I had to complete the process by January 2019. Lastly, I wanted to set myself apart from my peers.

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Case Study Ethics Study Course 129

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations. Its turnover in 2019 was £26 billion. billion pouches.

Ethics 87

Ethics Sports Enterprise Journalism 87

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 19, 2018

This will continue to be apparent as we enter 2019. With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? Creating an ethical code of conduct for influencers. Will this go away?

Ethics 46

Ethics Marketing Policies Education 46

PRSay

JANUARY 17, 2019

There’s a lot of uncertainty as we begin 2019. While the job market is strong, with low unemployment and strong hiring numbers, the stock market is in near-constant flux; trade concerns loom in many industries, including manufacturing and technology,” says Challenger.

Study 86

Study Ethics Leadership Technology 86

Stern + Associates

MAY 3, 2023

The author of five books on the human mind and technology, including “ Rebooting AI ” (2019), which is one of Forbes’s 7 Must Read Books in AI , Marcus’ lifelong love of AI has made him well aware of the advantages, risks and limitations posed by this technology, which he recently explained on CBS’ 60 Minutes.

Technology 117

Technology Nonprofit Measurement Interviews 117

Sword and the Script

JUNE 25, 2020

The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC Heritage Region made the recording (and embedded (..)

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

AUGUST 1, 2022

Blog: Code of PR Ethics? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey. The Gray Area of Communicating a Point of View. Article: PR Industry Survey: The Tactics and Skills Rising in Importance (Marketing Profs).

Survey 151

Survey Communications Measurement Internal 151

PRSay

OCTOBER 23, 2019

PRSA presented Richard Dreyfuss with its inaugural Civic Engagement Award yesterday during the 2019 International Conference in San Diego. he said, noting he’s “done a lot of movies, and they all share in reflecting my own ethics and beliefs.”. I’m always asking myself: What would my grandmother do in this situation?”

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Conference Education Ethics Internal 124

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

Video 120

Video Strategy Marketing YouTube 120

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Code of PR Ethics? ). in 2019, reaching a record $4.5 (Source: B2B Sales Cycles ). Live events shrink by 64% in 2020. Source: US B2B Tradeshows ). Are PR pros truthful? Separately, U.S.-based

Survey 183

Survey Marketing B2B Study 183

PRSay

APRIL 29, 2024

I think about the fundamentals of good PR work and our ethical responsibility as practitioners. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR).

Telecommunications 87

Telecommunications Publicity Local Ethics 87

PR 20/20

JANUARY 31, 2019

agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more.

Conference 77

Conference Case Study Marketing Analytics 77

PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

How To 98

How To Ethics SEO Writing 98

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. Three years ago, we teamed up to begin fielding this survey.

Survey 88

Survey Public Affairs Corporate Trends 88

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories.

Social Media 177

Social Media Media Interviews Instagram 177

Contently - Strategy

FEBRUARY 16, 2023

Some high-profile changes of the past years include: 2019: BERT algorithm change In 2019, Google introduced its BERT algorithm update that equipped the company to consider “the full context of a word by looking at the words that come before and after it.” Conduct an SEO audit.

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SEO Strategy Google Engineering 126

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79