Barokas

JANUARY 9, 2020

In early 2019, I wonder if anyone accurately forecasted the chaos that ensued with high profile unicorns such as WeWork. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Most of us in this field are passionate storytellers.

Ethics 78

Ethics Storytelling Reputation Blogging 78

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Prof.

Writing 193

Writing Communications Marketing B2B 193

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Code of PR Ethics? ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 173

Survey Marketing B2B Study 173

Stern + Associates

FEBRUARY 9, 2023

Even before she broke ground as a scientist who has been named one of BBC’s Top 100 Women of 2019 and one of Newsweek’s America’s Greatest Disruptors , she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Navigating the Ethics of Artificial Intelligence. Ayanna Howard. How culturally fluent is your brand?

Leadership 62

Leadership Policies Engineering Technology 62