Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. Media relations only gets harder. 75% of PR pros say media relations is getting harder. Top tactics in PR and comms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 163

Journalism Writing Viral Report 163

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Most people find independent journalism and earned media to be the most credible source of information. Read more: What do Public Relations Salary Ranges Look Like in 2019? Does it work?

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth.

Study 138

Study Survey Infographics B2B 138

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? And all those things come into play at an agency.

International 67

International Internal Conference Public Affairs 67

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Besides SPRING PR, I’m the founder of the Doing Digital International Forum , one of the largest tech events in the region. It’s a huge dilemma.

Ethics 53

Ethics How To Crisis Internal 53

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 176

Media Relations Media Pitching Survey 176

NewsWhip

SEPTEMBER 10, 2019

2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year.

Pinterest 23

Pinterest Web Facebook Data 23

Stephen Waddington

OCTOBER 14, 2019

These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019). has been exploring in her work on women in journalism. Follow this link to download a free copy of the book. At least it did for this agency leader and middle aged white man.

Leadership 89

Leadership Study Journalism Education 89

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. It’s not a game of numbers because the total number of players is finite. Repurpose it.

Media Relations 125

Media Relations Media Survey Pitching 125

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. Fast forward to 2019, and coverage earned online is king. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today.

Branding 128

Branding Brand Reputation Corporate 128

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 213

Marketing Content Marketing Data Social Media 213

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike.

Reputation 78

Reputation Employee Financial Survey 78

Critical Mention

DECEMBER 17, 2019

YouTube is the second most popular search engine in the world (Search Engine Journal). Critical Mention has also laid out an aggressive product roadmap for 2020, with the expectation that it will continue to add features, expand its content set and grow its customer base as it did in 2019. . About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Cision releases internal DE&I report.

Software 87

Software Pitching Internal International 87

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Communications Conversations

JUNE 14, 2019

and international. I also think social teams should be run by people with comms (or journalism, in some cases) backgrounds. And, a great content builder is worth his or her weight in gold in 2019. The laundry list of items social media teams are responsible for is long–and growing.

Resources 92

Resources Social Media Media Measurement 92

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. Great leaders make clear and transparent communication a top priority. When employees are informed, this leads to trust.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Twitter 62

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. It’s not the only study to point to this trend.

Creativity 80

Creativity Study Survey Advertising 80

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Improve internal communications. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. This is your monthly summary of all the news out of the PR technology community.

Pitching 78

Pitching Instagram Survey Data 78

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

NewsWhip

JUNE 26, 2020

The engagement to content from Spain rose throughout the back end of 2019, almost doubling when looking at week-over-week engagement between June and the start of 2020. . This top article was about deers gathering under cherry trees in Japan in peak blossom season , an image that did the rounds in the international media.

Journalism 78

Journalism Crisis Web Internal 78

NewsWhip

DECEMBER 5, 2019

Rometty, International Business Machines (IBM) Corporation. If you want to see how diversity and inclusion is talked about in 2019 you can read our full report here. Katherine is a Content Strategist working at the confluence of journalism + marketing. Mooney, KeyBank. Novakovic, General Dynamics Corporation. Patricia K.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? 2019, October 19). Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. PR Resource: Journalism vs PR To spin or not to spin. 2019, October 19). Why make a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

MARCH 7, 2022

Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. How long have you been in journalism and how did you get started? It was an internal struggle deciding because I felt my heart was in community stories. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

NewsWhip

OCTOBER 18, 2019

Engagements to Houston Rockets Coverage in 2019. Most of the news focused on the consequences of Morey’s tweets, with coverage accentuating China’s responses and ESPN’s internal memo informing staff how to write about the incident. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Karen Freberg

DECEMBER 30, 2019

Facebook (2019 – Present). ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. I am proud to say – in 2019 – It is *still* the most downloaded article from PRR. This was a blast and had so much fun! NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

MAY 12, 2021

An Esteemed Career Maxim started his career as a machinery worker in a small factory before graduating in International Business in Prague—where his father was sent on a diplomatic mission. Moreover, he successfully completed the Harvard Kennedy School Executive program in 2019. in a small kitchen. did not have a single client left.

Leadership 52

Leadership Groups Journalism Hotels 52

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. In business, we have several companies that are on international exchanges, one of them for EUR 280 million on the Frankfurt Stock Exchange. All this came true in a bunch.

Government 72

Government Education Course Ethics 72