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Tradeshows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest tradeshow, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Fewer international attendees. But now they’re back.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. Exhausting. Career-making or breaking. For registration info, click here. billion To see the CES 2024 audited data, click here.
While it’s all good for business, how do you conduct PR for a tradeshow beyond the straightforward press release? We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client?
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. What a show!
The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry tradeshow in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. What a show!
” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. Internally, our number one customer is our sales team and the account management team.
Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.
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