Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 117

Sports Advertising Advertising Survey 117

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. If you have a CEO who can slam dunk every interview, good for you. Are you leveraging the right spokespeople? Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 176

Media Relations Media Pitching Survey 176

NewsWhip

SEPTEMBER 10, 2019

2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year.

Pinterest 23

Pinterest Web Facebook Data 23

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes.

Survey 118

Survey Media Relations Corporate Communications 118

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Inaccurate tweets can spread like wildfire with dangerous implications.

Conference 98

Conference Internal International Travel 98

Stephen Waddington

MAY 5, 2019

The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. Trust has become a business model. #2

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

AUGUST 23, 2021

To that end, in 2019, I got to drive one of Formula E’s second-generation electric racecars in Spain. How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews.

Pitching 91

Pitching Survey Journalism Technology 91

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? Most people find independent journalism and earned media to be the most credible source of information. The event is being held on August 22, 2019, so mark your calendars and sign up!

Study 63

Study Survey B2B Advertising 63

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No. It just doesn’t work that way.

Marketing 58

Marketing Real Estate Analytics Interviews 58

Communications Conversations

OCTOBER 15, 2019

That’s how important they are in 2019. Paul, I thought I’d ask a few of them what they suggest for tips to reach media in 2019: Keegan Shoutz, PR, Best Buy. Paul Business Journal). A few ideas that have worked for me recently: Subject lines are everything. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Ethical Voices

OCTOBER 28, 2024

They do marketing, PR, journalism, but without any formal ethical guidelines to govern their conduct. I remember that it was, I think, in 2019, and this was a really good year for business before pandemic, before the world gets crazy. So in 2019, in our market and globally, you needed to have numbers, numbers, numbers.

Ethics 53

Ethics How To Crisis Internal 53

Sword and the Script

DECEMBER 25, 2018

The Off Script series is a question an answer style interview published here about once per month. Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. Note: Nicole will begin a new role as the CMO of CoreView in January 2019.

Marketing 60

Marketing Government Interviews Technology 60

Sword and the Script

JANUARY 18, 2020

The 2019 Cyber Threatscape Report by Accenture iDefense provides an excellent primer and literature review on disinformation. While it’s 100 pages long and centers on cybersecurity, the first 30 pages or so make excellent reading for professionals in PR, marketing and journalism. 1) The risks of disinformation in business.

Film 90

Film Employee Ethics Data 90

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression.

How To 62

How To Film Interviews Employee 62

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Overview: The MAICON Speaker Series was recorded live at MAICON 2019. Where to start: 8/26/2019 You 2.0:

Marketing 74

Marketing Conference Content Marketing Agency 74

Barokas

DECEMBER 5, 2019

If you have a CEO who can slam dunk every interview, good for you. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) I interviewed all the people who would be stakeholders in our work,” she told us.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

MARCH 3, 2020

For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”. That should prompt the company to consider updating its podcast rules for HARO , which Cision also owns.

Pitching 78

Pitching Instagram Survey Data 78

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . But where did Mason’s hunger for news come from? Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Mindful Marketing

OCTOBER 10, 2021

In her October 3rd interview on 60 Minutes, she didn’t pull punches in portraying what she believes is her former employers’ danger to society. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook.

Facebook 80

Facebook Social Media Government Employee 80

Bianchi Biz Blog

MARCH 7, 2022

Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. How long have you been in journalism and how did you get started? Like every reporter, I’m a sincerely curious person. Pictured with the Cummins QSK95 diesel engine). What story or stories are you most proud of?

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). How long have you been in journalism and how did you get started? Both videos are from when I worked at AutoGuide, my previous employer. If you can make me chuckle, you’ve really hooked me.

Meeting 66

Meeting Automotive Media Airlines 66

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers.

Financial 61

Financial Banking Content Marketing Writing 61

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. In journalism, there is a golden rule. For instance, in my company, when conducting interviews, I have only one criterion for candidates – a sparkle in the eyes. You can watch the full interview here.

Television 59

Television System Interviews Travel 59

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. MuckRack recently came out with their State of Journalism 2024 and told us something interesting about pitch relevance.

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

JULY 4, 2024

Just before COVID, in 2019, I published my book in America called "The Global PR Revolution," based on the theory that social media changed the world. And if you write in journalism one way, then on the newspaper's website or social media, you have to write in a completely different way – much more synthesized, dynamic, impactful.

Newspapers 59

Newspapers Social Media System Writing 59

Maxim Behar

MAY 28, 2023

I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. The interview was published in Banker Special magazine Your book "The Global PR Revolution" has become a worldwide bestseller.

Education 52

Education Meeting Course Creativity 52

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Then a guy from America came to interview me. Maxim: Probably yes. I majored in foreign trade.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The 2019 JOTW Communications Survey polled 223 communications and public relations (PR) professionals.

Survey 377

Survey Media Relations Media Ethics 377