Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? News releases and their place in 2019. Which of the current core course offerings are essential? What would you drop and why? What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. Media relations only gets harder. 75% of PR pros say media relations is getting harder. The complete survey is embedded nearby.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). You won’t have much to say in terms of “thought leadership.”

Social Media 98

Social Media Branding Brand LinkedIn 98

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Most people find independent journalism and earned media to be the most credible source of information. Read more: What do Public Relations Salary Ranges Look Like in 2019? million in 2019, which by my math, works out to about $17,000 per second for airtime.

Marketing 79

Marketing Publicity Survey Study 79

Stephen Waddington

OCTOBER 14, 2019

These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019). has been exploring in her work on women in journalism. Follow this link to download a free copy of the book. It’s a theme that Topi?

Leadership 89

Leadership Study Journalism Education 89

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth.

Study 138

Study Survey Infographics B2B 138

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Does it include thought leadership? Post and image originally appeared in the WTIA blog, January 8 2019. Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Use a writing style that’s personal or journal-style writing. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

JUNE 25, 2019

Fast forward to 2019, and coverage earned online is king. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials. Online influencers and bloggers were basically unheard of.

Brand 128

Brand Branding Reputation Corporate 128

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. Topically, this event covers a lot of ground. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I Alessandro Cederle , Business Development, Europe, TVEyes.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. It’s not a game of numbers because the total number of players is finite. Once you get marked as spam, that’s it.

Media Relations 125

Media Relations Media Survey Pitching 125

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. Growing any team is a leadership challenge.

Creativity 80

Creativity Study Survey Advertising 80

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 211

Writing Communications Marketing B2B 211

Communications Conversations

OCTOBER 15, 2019

That’s how important they are in 2019. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Paul, I thought I’d ask a few of them what they suggest for tips to reach media in 2019: Keegan Shoutz, PR, Best Buy. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. I love the fact that I can have conversations on various platforms with people that watch my work.

Conference 97

Conference International Internal Travel 97

Maxim Behar

SEPTEMBER 18, 2024

Great leadership isn’t defined by titles, power, or even success. The real essence of leadership lies in understanding that every obstacle is a steppingstone, every conversation a source of insight, and every setback a lesson in resilience. embodies this kind of leadership. Yet, Maxim’s true passion lays elsewhere.

Publicity 59

Publicity Leadership Journalism Education 59

NewsWhip

DECEMBER 5, 2019

The increase has come as institutional investors—citing research on the business benefits of diverse leadership—have pushed for new blood in boardrooms.” If you want to see how diversity and inclusion is talked about in 2019 you can read our full report here. Fifteen years ago, women accounted for 15.7% Now, it’s 25.5%.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PRSay

FEBRUARY 20, 2019

22 entry deadline for the 2019 Silver Anvil Awards, we talked with Chris Rimel , who was Duke Energy’s manager of the South Carolina nuclear communications team during the campaign, about winning an Anvil, collaborating with science experts, and the logistics behind preparing the World of Energy for the big day (hint: it involved fire ants).

Energy 102

Energy Case Study Education Guidelines 102

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? There are two levels to it.

International 67

International Internal Conference Public Affairs 67

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government International 105

Barokas

DECEMBER 5, 2019

Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Does it include thought leadership? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. What media placements will truly move the needle? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 87

Software Pitching International Internal 87

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Bianchi Biz Blog

MARCH 7, 2022

Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. How long have you been in journalism and how did you get started? Like every reporter, I’m a sincerely curious person. Pictured with the Cummins QSK95 diesel engine). What story or stories are you most proud of?

Meeting 81

Meeting Automotive Media Transportation 81

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PRSay

MAY 3, 2019

With radio, things go and then they get pulled and it’s on to the next single and an artist’s shelf-life gets cut down,” her manager Danny Rukasin told the Journal. This moment in time was referred to as the ‘Yee Haw Agenda’ and, by February 2019, it became a popular trending hashtag on TikTok.”

Radio 60

Radio Marketing Video Writing 60

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Maxim: Rather, I think leadership should be horizontal. Host: You are in the leadership of the UNWE.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

JULY 4, 2024

Just before COVID, in 2019, I published my book in America called "The Global PR Revolution," based on the theory that social media changed the world. And if you write in journalism one way, then on the newspaper's website or social media, you have to write in a completely different way – much more synthesized, dynamic, impactful.

Newspapers 59

Newspapers Social Media System Writing 59

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D. Nembhard, Ph.D.

Leadership 118

Leadership Ethics Education Technology 118

Stern + Associates

FEBRUARY 1, 2024

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 127

Leadership Ethics Education Technology 127

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119