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Data-Driven PR Campaign Planning: Part 1

Onclusive

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. .

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Not by a long shot.

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

In 2019, that number jumped 17 points to 68%. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real. Because so many journalists are on the platform.

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Depressed and depressing: the state of UK news media

Stephen Waddington

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. News media in pain Newspaper brands continue to suffer as readers shift from print to digital.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

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Future of PR: 2020 edition

Stephen Waddington

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

They wanted print coverage and would regularly frame and display significant coverage. Fast forward to 2019, and coverage earned online is king. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. Online influencers and bloggers were basically unheard of. 4) What hasn’t changed about PR? .

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