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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. On a more serious note, the 2019 Washington Post op-ed piece , “The shooting at my school will be yesterday’s news. The Importance of thought leadership . They can persuade, encourage action, and effect change. .

Policies 310
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5 Tips to Effectively Engage Generation Zers

PRSay

They do not read newspapers and magazines or watch traditional television. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Move over newspapers, magazines and television. They don’t tune-in to “Good Morning America” or the 6 p.m.

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Communicators Can Help Americans Vote in 2020

PRSay

Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago. At the end of the day,” Sailor said, “we want to have a community that we will pass down to the next generation [as] a legacy of freedom.”.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security. If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I

Ethics 174
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 183
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. click image for higher resolution).

Employee 154
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Future of PR: 2020 edition

Stephen Waddington

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.