Remove 2019 Remove Leadership Remove Storytelling
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The Best Storytelling Posts of 2019 Part II

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Techniques For Effective Business Communications.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. In 2019, great content is an inherent part of good marketing. And in 2019, we’re going to see that become true.

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2019 Planning: Questions to Ask When Building Your Media Strategy

Barokas

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Does it include thought leadership? Is your plan holistic? Should you?

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

As an industry, ad tech saw considerable change in 2019. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

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