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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 154
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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Writing in AP style means they’re speaking the language of the people they are pitching.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. in 2019, reaching a record $4.5 (Source: B2B Sales Cycles ).

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Interview with Ann Handley

Critical Mention

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

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The Inverted Pyramid Writing Style for Press Releases: What You Need to Know

PR Fuel

Want to write a press release that secures readers’ attention? A study published in 2019 suggests that people’s attention span is becoming shorter. The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. What Is the Inverted Pyramid Writing Style?

Writing 52
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Future of PR: 2020 edition

Stephen Waddington

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

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Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104