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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Not by a long shot.

Handbook 131
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The Key to Captivating a Reader? Short Sentences.

PRSay

In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions. Here are a few things to consider when creating short sentences, a key part of captivating your reader with a piece of writing. Copyright © 2019 Ann Wylie. Wrong again.

Writing 164
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What Journalists Want: How to Write Better Press Releases

PRSay

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. The 24-hour news cycle is real: It’s very real and consists of multiple channels, both digital and print.

Writing 100
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 154
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

In 2019, West rebranded as Intrado and acquired Notified, an all-in-one PR tech startup out of Sweden. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. I’ve previously taken a pretty close look at Notified and wrote this briefing on the product. PR tech mentions.

Software 182