Remove 2019 Remove Privacy Remove Storytelling
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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently - Strategy

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

For example, when Whistler Blackcomb expanded its adaptive program in 2019, they issued detailed press releases explaining how new equipment would benefit different types of skiers. These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. CCPA is the latest privacy regulation.

Privacy 156
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Privacy concerns drive open source cloud. 2019 saw noteworthy instances of consolidation among top players, including IBM, VMWare, Microsoft and others. Competition for talent. A pause in consolidation?

Trends 182
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker calls out the use of edited and curated images as a means of storytelling. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. I’m here for an athletics tournament.

Report 81
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. ” ~ Prof. Wishing you a safe and happy holiday season.

Writing 211
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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. It drew 300+ attendees and dozens of sponsors in the inaugural year.