PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

AUGUST 15, 2022

Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

NOVEMBER 9, 2021

According to Mary Meeker’s Internet Trends report conducted in 2019, the number of people who make e-commerce purchases is increasing year after year. According to Animoto, 24 percent more customers completed a purchase after seeing a paid social ad in 2019 compared to the previous year. Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

JULY 10, 2024

Back in 2018, 2019, we were working with an automotive brand. It’s just about managing expectations; you’re not going to go viral with that topic, and you’re not going to earn 20, 30, or 50 pieces of coverage, but you may very well have a reason to go on relevance and target those one or two publications and journalists.

Digital PR 98

Digital PR SEO Google Travel 98

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. They have been dealt many accusations by the U.S.

Fashion 75

Fashion Telecommunications Crisis Training 75

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Or it could be compared to the Houston Astros cheating scandal in 2017 (and also 2019) that had the entire baseball world calling for a stripped title.

Reputation 148

Reputation Sports YouTube Web 148

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. And, the reality is, in this digital world, relevance is even more important than reputation. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral. No brands are immune to PR disasters.

Examples 52

Examples Airlines Viral Crisis 52

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. compared to 2019, representing 20% of the national economy, cementing the sector’s role as a key economic driver.

Tourism 52

Tourism Travel Creativity Community 52