Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 127

Trade Shows B2B Marketing Conference 127

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To launch a key product.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Landis PR

NOVEMBER 21, 2022

Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. But now they’re back. CES – Event information page.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Start working on 2019. . It will come as no surprise to those of us in public relations that 205 million people in the U.S.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors.

Marketing 198

Marketing Employee Content Marketing Media Training 198