Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. In carpentry, they say ‘measure twice, cut once.’ The pressure has been on for sales in most businesses to close deals. Building trust “YES!

Content Marketing 115

Content Marketing Marketing Advertising Advertising 115

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent?

Survey 102

Survey Marketing B2B Content Marketing 102

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Adam Driver. Mike Robb.

Agency 161

Agency Meeting Retail Energy 161

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Creative Media Kit Ideas. Measuring Media Kit Success. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. The PRCA Census for 2020 showed 12% non White professionals in the industry. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements.

Google 119

Google Data Government Social Media 119

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited. The top 11 crises of 2020.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

OCTOBER 4, 2020

To create a theme that endures for decades is a creative coup that only the best marketing minds can claim, e.g., Just Do It (Nike), You’re in Good Hands (Allstate), The Real Thing (Coca-Cola). In the UK, the Advertising and Standards Authority (ASA) has received 163 complaints about the ads.

Publicity 84

Publicity Consumer Advertising Advertising 84

Sword and the Script

DECEMBER 24, 2019

but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. Advertising is a distant third. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. TikTok thrives on viral videos, with users taking on hashtag challenges and spending considerable time and effort to develop creative concepts.

Viral 52

Viral Video Social Media Creativity 52

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 92

Social Media Marketing Media Creativity 92

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. So, when we think about meeting our audiences where they are and where we were at that time, I think this came out in March 2020, we were stuck in our homes, we were on our iPads, we were feeling hopeless. Companies have scaled back their advertising. read more. #16:

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Efficient marketing execution and measurement. Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Marketing predictions.

Marketing 171

Marketing Employee Content Marketing Media Training 171