Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 117

Sports Advertising Advertising Survey 117

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. This has to do with the older demographic that occupies Facebook, who aren’t usually looking for video advertisements.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. If media relations is hard, so too is journalism and reporting. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Be easy for anyone to cover.

Media Relations 125

Media Relations Media Survey Pitching 125

PRSay

OCTOBER 8, 2017

. “This type of content is a bit more challenging and engaging,” he said, adding that reaching millennials should be a priority, as this demographic is the most educated generation in history, will make up 25 percent of the global workforce by 2020, uses multiple screens simultaneously and shares content constantly. Newhouse School.

Conference 138

Conference Film Storytelling Journalism 138

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. A strong brand should offer something that distinguishes it from competitors.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Survey 114

Survey Industry Leadership Study 114

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Communications Conversations

JANUARY 28, 2021

Might seem like a strange trend for corporate American to take advantage of, but I can’t help but think of what the Wall Street Journal did a couple years ago here. We know, based on 2020, that nostalgia is trending. You know how they have those sketches of the reporters in their bylines? It’s a WSJ staple.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Overall, respondents indicated “my employer” was the most believable source of information. click image for higher resolution). Media distrust grows.

Government 152

Government Survey Ethics Media 152

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 96

Meeting Journalism Employee Storytelling 96

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. years, having joined in September of 2020.

Software 150

Software Case Study Advertising Advertising 150

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. While some publications report growth in digital subscriptions, some publishers say advertising revenue has fallen by up to 50% and many newspapers have cut back or stopped printing physical copies and laid off staff. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” Give our services a try.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78

Privacy Data Marketing Retail 78

NewsWhip

JULY 21, 2021

After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. . The Western Journal followed closely behind, with their story on the same topic garnering 617k engagements. . We looked more closely at the data for these two developments, measuring public and media reaction.

Advertising 88

Advertising Advertising Measurement Sports 88

Karen Freberg

AUGUST 9, 2020

This is not only going to be an issue for 2020, but for the next few years I am afraid. Even as the editorial in Journal of Advertising Education stated in their latest issue: The group has more members than the American Academy of Advertising and the AEJMC Advertising Division, combined. That’s A LOT.

Conference 96

Conference Education Groups Community 96

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

NOVEMBER 7, 2023

As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. That’s basically adding about one-third more possible relevant contacts to your list. Muck Rack has always taken a different approach to compiling media lists.

Employee 156

Employee Software Survey Report 156

Buzzstream

DECEMBER 30, 2024

Data from Muck Racks State of Journalism 2024 report backs this up directly. Ikeas Ronaldo Water Bottles During a UEFA Euro 2020 press conference, soccer (football) star Christiano Ronaldo removed two bottles of Coca-Cola and replaced them with water, saying saying “Agua (water in Portuguese), no Coca-Cola” to the press.

Pitching 62

Pitching Trends Google Data 62

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum. 4) The composition of marketing spending is changing.

Survey 107

Survey Marketing B2B Content Marketing 107

Solo PR Pro

AUGUST 2, 2022

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. And I spent a few years as a solo practitioner before opening this current consulting business, of all times, in March of 2020. It goes to help pay for the advertising, everybody chips in.

Ethics 93

Ethics Groups Handbook Education 93

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Maxim Behar

JANUARY 31, 2024

Both in 2020 and 2022, Mr. Behar himself was honored as the Best PR Professional in Europe by PRWeek. Behar made a strategic departure from journalism, resigning from his role as the Managing Editor of Bulgaria's largest daily newspaper, "Standard." M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Buzzstream

DECEMBER 4, 2024

I forgot to mention this, but I actually started out in broadcast journalism. So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. That’s what I went to university for. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Karen Freberg

MARCH 24, 2020

I remember walking over to Weimer Hall at the University of Florida College of Journalism and Communication, and I sat down in my first lecture hall in the principles of public relations course. We are looking at the book being available in August 2020. Let me know if you all have any additional questions! Thanks and have a great day!

Case Study 60

Case Study Creativity Study Course 60

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. We did not have any expectations that everything we had before 2020 will be changed and should not expect to be back in the same position.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Buzzstream

MARCH 19, 2025

I mean, again, in the same way to make a connection to journalists and journalism relationships. Um, and of course, there’s been research on this in 2020. And that’s organic growth, which is always so much more powerful. Vince: Yeah, these relationships that you can form. Same thing. Doug: There are two conflicting studies.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. I mentioned this in Step 1.

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

JUNE 5, 2024

It’s an advertisement for Signs.com. It’s been replicated in industries like VanMonster’s Motors By Memory from 2020, which has 200 LRD. For example, Brooklyn Beckham’s engagement was one of the significant news events in the UK in 2020 (besides that thing we don’t like to talk about). Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 115

Advertising Advertising Agriculture Ethics 115

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83