Business Wire

MARCH 12, 2020

Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire.

Marketing 363

Marketing Industry Brand Branding 363

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 155

Company Brand Branding Retail 155

Ronn Torossian

FEBRUARY 17, 2020

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. The post Effective Client Service in 2020 appeared first on. In public relations, client […].

Brand 195

Brand Branding Publicity Agency 195

Ronn Torossian

APRIL 29, 2020

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. The post Corporate Marketing in 2020 appeared first on.

Corporate 195

Corporate Marketing Education Trends 195

Agility PR Solutions

JUNE 29, 2020

From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […].

Strategy 216

Strategy Social Media Brand Branding 216

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. This is particularly true for marketing, and the same applies to brand and corporate communications. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Brand Branding Crisis Management 78

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. year-on-year.

Financial 215

Financial Advertising Advertising Report 215

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? The post Pinterest Marketing in 2020: Selling on Pinterest appeared first on. While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads.

Pinterest 195

Pinterest Marketing Instagram Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. Today brand customers want an experience that is as frictionless as possible. It’s a driver of many workplace branding campaigns among cloud companies, as well as a fruitful story for tech PR generalists. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

Buzzstream

JANUARY 28, 2025

There has been a 34% increase in the search term digital PR since 2020 worldwide. The UK has seen a 49% increase since 2020, with a 9% increase in the past two years. The US has seen a 32% increase since 2020 and a 9% increase in the past two years. About 9% prioritize collaborations with Brand teams. Digital PR Growth 1.

Digital PR 71

Digital PR Brand Branding SEO 71

Agility PR Solutions

MARCH 2, 2020

The post Social platforms to watch in 2020—which ones should today’s brands be on without fail? In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., appeared first on Agility PR Solutions.

Brand 145

Brand Branding YouTube Social Media 145

5W PR

FEBRUARY 21, 2020

According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). Brands who have failed to join in on the long-overdue movement may struggle in the long run.

Brand 157

Brand Branding Chemicals Consumer 157

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Television Brand 195

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 174

Reputation Crisis Brand Branding 174

Agility PR Solutions

JULY 11, 2021

Looking to improve your brand reputation in 2021? With many businesses trying to kickstart their recovery from 2020, it is vital that you are […]. The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions.

Reputation 156

Reputation Brand Branding Publicity 156

Agility PR Solutions

MARCH 23, 2021

2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices.

Communications 162

Communications Brand Branding Trends 162

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Agility PR Solutions

SEPTEMBER 27, 2020

Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from loyalty and customer engagement research consultancy Brand Keys.

Brand 156

Brand Branding Survey Study 156

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. When customers are engaging with your brand story within your owned media environment they are exposed to more of your content, messaging, and calls-to-action.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 16, 2020

Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? September 16, 2020: 1PM ET. We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media?

Media 370

Media Measurement Reputation Examples 370

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Measurement 370

Measurement Case Study Automotive Media 370

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Employee 148

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 166

Publicity Storytelling Instagram Pitching 166

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

PRSay

JUNE 21, 2021

This is an essential concept to consider when shaping an employer brand that has the ability to create an alluring and immediate connection with your ideal candidates. It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Increasing applicant attraction.

Brand 183

Brand Branding Employee Study 183

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

DECEMBER 3, 2024

Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.” If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020. For example, in my view, it was late for the AI race.

Software 176

Software Measurement B2B Training 176

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Communications 156

Communications B2B Web Conference 156

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189