Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. R:esourcefulness. If not, change them.

Reputation 90

Reputation Creativity Employee Resources 90

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Branding 60

Branding Brand Local Product Launch 60

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. Fast forward to 2020. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. And it was that moment I realised just how big gaming was about to get.

Reputation 100

Reputation Industry Sports Technology 100

NewsWhip

OCTOBER 9, 2024

Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. That threat continued to increase during February and March.

Corporate 113

Corporate Communications Government Crisis 113

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. Go green – your organization’s reputation counts on its environmental impact.

Trends 64

Trends Ethics Journalism Consumer 64

Sword and the Script

MARCH 5, 2024

In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.”

Software 126

Software B2B Pitching Data 126

Wadds Inc.

MAY 19, 2024

I described this shift in a paper for the Government Communication Service in 2020. The report sets out four areas: CCOs are rising to the challenge CCOs are embracing expanded roles that include sustainability, public affairs, and brand management, thereby integrating themselves deeply into strategic decision-making processes.

Report 64

Report Communications Public Affairs Ethics 64

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Branding Brand Crisis Communications 52

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 160

Crisis Exercises Crisis Communications Reputation 160

NewsWhip

FEBRUARY 1, 2022

We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. NewsWhip CEO Paul Quigley welcomed a new guest to the show, Global CEO of Red Havas and Chairman of Havas PR, James Wright.

Communications 78

Communications Employee Internal International 78

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. That’s how I ended up here.

Ethics 81

Ethics Data Crisis Apparel 81

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Paid ads and content marketing have inverse reputations. Prior to March 2020, Zoom calls and people working remotely were rare and few and far between.

Content Marketing 138

Content Marketing Marketing Consumer Strategy 138

ImPRessions - Crenshaw Communications

MAY 8, 2017

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. ” It’s all part of PR’s mixed reputation. It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Four options here (the limit).

Report 115

Report Publicity Survey B2B 115

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In 2020, VW applied for re-admission to the UNGC – with success.

Automotive 94

Automotive Study Report Transportation 94

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Download our guide to reputation management here.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year.

Software 84

Software Pitching Internal International 84

Sword and the Script

FEBRUARY 2, 2022

Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Notified said it can now monitor brand mentions on TikTok. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Semrush seems to be acquisitive and is well funded.

SEO 130

SEO Content Marketing Marketing Software 130

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. Third-party validation is still more credible than all the content marketing and brand journalism in the world.

Media Relations 171

Media Relations Media Pitching Survey 171

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). Ground, unbroken.

Strategy 101

Strategy Measurement Financial Analytics 101

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 90

Corporate Crisis Management Crisis Government 90

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. This is one example of many that I could have chosen.

Groups 62

Groups Employee Leadership Examples 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. This is particularly true for marketing, and the same applies to brand and corporate communications. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Buzzstream

MAY 16, 2024

Think about it: even if your goal is just brand awareness or establishing yourself as a thought leader, if you are doing so in the wrong industry, you aren’t going to get much value out of it. Thus, nofollow links can provide direct traffic and general brand awareness. Getting links from irrelevant sites will not help your case.

Blogging 62

Blogging Google Writing SEO 62