Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Branding Brand Crisis Management 78

Communications Conversations

JANUARY 30, 2020

And, trends that aren’t the “same old, same old” that we see in so many other posts (if I see another post that says video is a trend in 2020, I WILL SCREAM LOUDLY!). As I look ahead to 2020, I saw nine realistic social media trends ahead: 1 – Brands will have to better prepare for the Internet Flash Mob.

Social Media 139

Social Media Trends Media Internal 139

Buzzstream

JANUARY 28, 2025

There has been a 34% increase in the search term digital PR since 2020 worldwide. The UK has seen a 49% increase since 2020, with a 9% increase in the past two years. The US has seen a 32% increase since 2020 and a 9% increase in the past two years. About 9% prioritize collaborations with Brand teams. Digital PR Growth 1.

Digital PR 71

Digital PR Branding Brand SEO 71

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. There were some serious PR blunders in 2020.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Indeed, my own predictions are at the very bottom.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Branding Brand Study 142

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Branding Brand Employee 198

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. This is an essential concept to consider when shaping an employer brand that has the ability to create an alluring and immediate connection with your ideal candidates. Increasing applicant attraction.

Branding 183

Branding Brand Employee Study 183

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. Brand building has been on the out-and-out for years.

Branding 146

Branding Brand Marketing B2B 146

Cision

FEBRUARY 23, 2016

Your brand manages a handful of social accounts. Eighty-five percent of brands haven’t proven social’s ROI quantitatively. Without benchmarks to reference and goals to meet, most brands aren’t using social to its full potential. Is your brand unknowingly giving up opportunities to bypass competitors? Brand Health.

Measurement 120

Measurement Customer Service Meeting Data 120

5W PR

MARCH 21, 2025

Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. Casumo’s launch team used sentiment analysis to track brand perception, allowing them to address concerns proactively and maintain a 4.5/5 5 average rating across review platforms.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story.

Branding 90

Branding Brand Marketing Enterprise 90

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. Measuring Crisis PR Effectiveness Organizations must evaluate their crisis response to improve future preparedness and demonstrate value to stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Below is a breakdown of the top social media trends based on recent research and happenings in the space.

Social Media 87

Social Media Trends Media Instagram 87

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey. Headcount reflects the scale.

Agency 117

Agency SEO Groups Energy 117

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. ” @ginidietrich #CisionWorldTour.

Data 264

Data Leadership Tools Advertising 264

5W PR

MARCH 10, 2025

billion in 2020, showing a clear demand for educational playthings. Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. In 2020, the company quietly went IPO raising $400 million. PR measurement evangelist Mark Weiner passed in December. The new website and Twitter handle ( @helpareporter ) appear to confirm it. One Euro is currently worth $1.10

Brand 172

Brand Branding Reddit Pitching 172

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That is, yes.

Survey 144

Survey Measurement Public Affairs Storytelling 144

5W PR

FEBRUARY 28, 2025

Virtual events and webinars have gained prominence, especially since 2020. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. However, content must be carefully vetted to ensure compliance with security regulations and export controls.

International 78

International Internal Crisis Management Technology 78

Cision

NOVEMBER 10, 2016

It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. This led Dove to fundamentally change their vision as a brand. Data on listening habits could be the missing link that unlocks deeper insights on buying intent, moods and motivation for brands.

Data 292

Data Big Data Strategy How To 292

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Brand and business, company news, customer stories. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure.

International 189

International Internal Data Communications 189

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. 2% said none of the above.

Measurement 87

Measurement Survey Web Software 87

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Everything is measurable and measured. billion, up from $13.5

SEO 204

SEO Analytics B2B Measurement 204

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104