Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

Agility PR Solutions

SEPTEMBER 9, 2021

As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial.

Consumer 135

Consumer Brand Branding Marketing 135

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. We will also be hosting a webinar on the topic on June 25th, 2020. Amplify your message.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

Ronn Torossian

JANUARY 11, 2016

Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”.

Video 150

Video YouTube Television Radio 150

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Twitter 405

5W PR

FEBRUARY 21, 2020

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).

Brand 157

Brand Branding Chemicals Consumer 157

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. The top players from brands have started to use live streaming to get in front of the audience.

Big Data 118

Big Data Data Social Media Agency 118

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

OCTOBER 16, 2018

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020. The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions.

Consumer 111

Consumer Brand Branding Technology 111

Ronn Torossian

FEBRUARY 8, 2021

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. One of the reasons is that they have insider information that consumers don’t. They know more about the brand or service than the person on the street.

Employee 195

Employee Consumer Report Brand 195

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Agility PR Solutions

JANUARY 12, 2020

Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging.

Consumer 78

Consumer Tools Report Brand 78

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

Brand 88

Brand Branding Marketing Consumer 88

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 97

Consumer Brand Branding Survey 97

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

FEBRUARY 17, 2020

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. The post Trust is the key to increasing engagement on your website in 2020—here’s how to win it appeared first on Agility PR Solutions.

How To 125

How To Consumer Brand Branding 125

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. 70% search for specific brands and businesses, and 40% are willing to buy stuff.

Privacy 199

Privacy Retail Google Travel 199

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story.

Brand 90

Brand Branding Marketing Enterprise 90

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Creating a channel and producing relevant content for a brand are just the start.

Social Media 272

Social Media Trends Media Instagram 272

Agility PR Solutions

JANUARY 6, 2021

As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond.

Consumer 78

Consumer Brand Branding Communications 78

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […]. The post It’s 2020—is your brand texting with customers yet?

B2C 78

B2C Brand Branding Consumer 78

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. We will begin seeing more jobs and spending from both businesses and consumers. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions.

B2B 113

B2B Brand Branding Marketing 113

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 221

Media Privacy Data Analytics 221