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The single toughest job in marketing/communications: The community manager

Communications Conversations

And, I’m here to say during the last five months, few people in marketing and communications have had a tougher job than that of the community manager. Let’s lay out the facts: Community managers often have an “always-on” job responsibility. Community managers are under-paid. An under-rated job.

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Communicators Can Help Americans Vote in 2020

PRSay

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

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ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth

PRSay

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. You just keep being who you are… The most powerful thing our community did was to come out.”

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How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSay

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. PRSA and the PRSA Health Academy are taking action to involve members in addressing the communications challenges of the current crisis. To date, T. Research U.S.-specific

Crisis 218
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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. The same goes for the courses offered by businesses those double as community-building programs too.

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