Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

PRSay

OCTOBER 17, 2022

To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. The video ends with Robertson’s face distorted by a TikTok filter to appear like an angry hobgoblin. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! It was during the 2020 election.

Communications 181

Communications Video Social Media Facebook 181

Landis PR

OCTOBER 11, 2021

Video promotion. LCI developed two innovative videos to promote the Safety Summit on the Velodyne website and distributed them to key press: “The Crash Test Genius” (not “The Crash Test Dummy”), featuring a fictional character, Lidar Larry. 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions.

Local 98

Local Newspapers Sports Video 98

wiredPRworks

JUNE 10, 2020

Who loves video games? But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Video Game Industry Statistics. And, every summer my family talks about what’s next at E3.

Video 52

Video Local Tools Conference 52

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

Storytelling 60

Storytelling Tourism Travel Local 60

Prohibition

JULY 15, 2020

Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. The video tutorials feature executive chief Steve Mangleshot cooking all our favourite Wagamama dishes from his kitchen. Episode two drops tomorrow.

Branding 71

Branding Brand Healthcare Community 71

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. Be willing to do video interviews. Keep up with local news. When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners.

Media 78

Media Pitching Print Interviews 78

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

Crisis 92

Crisis Marketing Resources Healthcare 92

Action PR

DECEMBER 16, 2019

To mark this partnership, we developed, directed and filmed a video showcasing the successful partnership though the words of Bannatyne National Operations Manager Adrian Worsley and Senior Gympass Director and Head of Partnerships, Eamon Lloyd. ITV West Country reported on the day which brokered valuable partnerships for local families.

Sports 52

Sports Film Local Exercises 52

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 188

Marketing Content Marketing Data Social Media 188

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. Build your reputation through positive news stories, community involvement, and good reviews. For one thing, your local newspaper might not be the best fit for the story.

Publicity 82

Publicity Small Business Advertising Advertising 82

Burrelles Fresh Ideas

APRIL 2, 2024

While overall trust in the media reached its lowest depth in 2020, it is now rebounding. Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. years, having joined in September of 2020. Short-form video.

Software 118

Software Case Study Advertising Advertising 118

Communications Conversations

OCTOBER 29, 2014

One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People who (hopefully) care about the community they live in. Learn about LOCAL news–you know, that place where you live? But, one of the only places I can get local news coverage is my local newspaper.

Newspapers 152

Newspapers Print Local Instagram 152

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. I know you’ve been a video emcee of sorts for BTM. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60

Stephen Waddington

MAY 9, 2020

A series of Greggs It Yourself video recipes have been shared widely. Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. It’s proved popular in our household.

Branding 157

Branding Brand Travel Crisis 157

Mark My Words

JANUARY 14, 2021

With his mother and grandmother Doria Ragland, both Americans, it is likely he is picking up their accent which will be reinforced if he attends a local playgroup. ’ Reacting to the right-on tone of their podcast and its interviews, another added: ‘Someone please pass the sick bucket.’

Privacy 60

Privacy Healthcare Instagram Banking 60

Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. More videos.

Data 88

Data Social Media Local LinkedIn 88