ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In 2020, I expect media to seek out companies claiming to “clean the supply path.” What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Measurement 370

Measurement Case Study Automotive Media 370

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. In 2020, cybersecurity PR pros should be well versed in how the threat landscape can affect many different business sectors at once and at any given time.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. In 2020, cybersecurity PR pros should be well versed in how the threat landscape can affect many different business sectors at once and at any given time.

Trends 156

Trends Healthcare Government Leadership 156

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g.,

Reputation 133

Reputation Corporate Financial Employee 133

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 272

Survey Social Media Reddit Media 272

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 226

Public Affairs Resources Publicity Blogging 226

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 158

Company Brand Branding Retail 158

Agility PR Solutions

OCTOBER 11, 2020

No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The post Consumers chime in on 2020 holiday shopping—what can marketers expect?

Consumer 103

Consumer Marketing Survey Data 103

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

Business Wire

DECEMBER 7, 2020

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

Writing 262

Writing Blogging Consumer Communications 262

Agility PR Solutions

SEPTEMBER 12, 2019

The 2020 U.S. The post As the 2020 election draws nearer, are consumers confident they can spot fake news? presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. The majority of […]. The majority of […]. appeared first on Agility PR Solutions.

Consumer 106

Consumer Social Media Media How To 106

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

Agility PR Solutions

FEBRUARY 18, 2020

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. The post Which media dominate American word of mouth in 2020? But can this influencer be influenced by media platforms? appeared first on Agility PR Solutions.

Nonprofit 137

Nonprofit Media Consumer Marketing 137

Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 130

Video Study Trends Marketing 130

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Artificial Intelligence and big data have become the go-to source for brands to monitor social media platforms, predict consumer needs, and develop targeted content based on causes impacting their audience.

Big Data 118

Big Data Data Social Media Agency 118

Agility PR Solutions

JUNE 7, 2020

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

YouTube 139

YouTube Marketing Study Consumer 139

Agility PR Solutions

SEPTEMBER 9, 2021

As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial.

Consumer 135

Consumer Brand Branding Marketing 135

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. The post Brand intimacy in 2020—which brands and industries are making emotional connections?

Industry 136

Industry Brand Branding Retail 136

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We will also be hosting a webinar on the topic on June 25th, 2020. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 141

Local Consumer Customer Service Small Business 141

Business Wire

FEBRUARY 9, 2021

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019. Trillion.

Financial 246

Financial Advertising Advertising Groups 246

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

Media 273

Media Privacy Data Analytics 273

Cision

NOVEMBER 3, 2020

How the public is consuming and engaging with election information on social media, according to our friends at Falcon.io.

Consumer 175

Consumer Social Media Publicity Media 175

Agility PR Solutions

JANUARY 13, 2020

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

Trends 124

Trends Corporate Creativity Technology 124

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Three PR and Communication Trends to Watch. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

FEBRUARY 17, 2020

With up to two-thirds of a brands’ profits relying on effective consumer engagement*, often the biggest challenge they face is maintaining the engagement […]. The post Trust is the key to increasing engagement on your website in 2020—here’s how to win it appeared first on Agility PR Solutions.

How To 125

How To Consumer Brand Branding 125

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. The Economist is warning that unless we can beat Covid globally, we won’t beat it at all – and even the most optimistic estimate doesn’t see us beating the pandemic before the end of 2020. It’s tiring. In short – it ain’t over yet.

Energy 118

Energy Guidelines Government Measurement 118

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 106

Data Analytics Privacy Ethics 106