Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. billion by 2020. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. We will begin seeing more jobs and spending from both businesses and consumers. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person.

Industry 221

Industry Content Marketing Corporate Analytics 221

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. It’s the status quo.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. To stay on top of other content marketing trends, subscribe to The Content Strategist and follow us on Instagram.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Contently - Strategy

AUGUST 19, 2020

That said, 2020 wasn’t exactly the best year to publish a book… and definitely not a book about university. A post shared by Pippa Stacey (@lifeofpippa) on Aug 10, 2020 at 11:00am PDT. ” Establishing trust through relatable content is crucial, but what’s the best way to do so? .” Providing real reviews.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 102

Content Marketing Marketing Conference Blogging 102

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. The same holds true for healthcare content.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. This was up from 50% in 2020.”.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I The good news?

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

NOVEMBER 12, 2020

I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. ” So why hasn’t there been more attention and investment in content?

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. But today so-called “thought leadership” is also relevant to consumer product companies. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics B2B Measurement 204

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The 2020 election will take the lion’s share of available space in general news coverage and likely permeate throughout the media landscape.

Marketing 78

Marketing Employee Trends Study 78

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Why is this? Increasing Brand Awareness.

Video 62

Video Content Marketing Marketing Product Launch 62

5W PR

APRIL 29, 2020

Integrated marketing communications take all of the various marketing channels and strategies, interconnects all of them, and then combines them with one message. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. You’ll extend your reach to highly engaged audiences . Podcasts have built-in audiences of active listeners. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Prohibition

JANUARY 24, 2020

So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. Before you start ditching your grand 2020 plans – don’t worry. But, hang fire.

Creativity 62

Creativity Video Consumer Brand 62

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. I suggest thinking about distributing existing content elsewhere.

Marketing 72

Marketing Survey Study B2B 72

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 211

Writing Communications Marketing B2B 211

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Doing so allows PR and marketing pros to be able to clearly identify what strategies to continue practicing and which ones to toss aside.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind.

Media Relations 176

Media Relations Media Pitching Survey 176

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Financial 129

Financial Banking How To Marketing 129

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Konnect Agency

FEBRUARY 10, 2020

In our experience, paid media is good for any brand whether they’re looking to keep the cadence of consumer attention for their current offerings or spread the word about a new product. Having a timely hook compels consumers to view, click, search and buy more than an evergreen campaign. Emma Tiernon.

How To 72

How To Media YouTube Social Media 72

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 114

Survey Industry Leadership Study 114

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 107

Survey Marketing B2B Content Marketing 107

Buzzstream

FEBRUARY 17, 2025

Heres a snapshot of Monday.com since 2020. However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. This works best when an agency or consultant owns all SEO and content marketing aspects, including digital PR. What Does it Impact?

Digital PR 112

Digital PR Report Google Radio 112

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Research for this report was compiled in May 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. B2B buyers require an omnichannel marketing approach. B2B buyers consume information from a range of sources. Not content marketing. click image for higher resolution).

B2B 103

B2B Trade Shows Survey Study 103