Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 157

Google Course Survey YouTube 157

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 182

Reputation Privacy Banking Ethics 182

Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. Especially given consumers are looking for brands to take leadership right now. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Makes sense, right? Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 128

Video Study Trends Marketing 128

Agility PR Solutions

SEPTEMBER 12, 2019

The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. New research from business news and how-to website The Manifest finds people are aware of the potential for fake news on social media—and they say they’re confident in their ability to spot it.

Consumer 104

Consumer Social Media Media How To 104

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christoph Luke | Christoph Luke Media Relations. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. We want to highlight how PR has changed in 2020 and what to do about it.

Big Data 118

Big Data Data Social Media Agency 118

Cision

NOVEMBER 3, 2020

How the public is consuming and engaging with election information on social media, according to our friends at Falcon.io.

Consumer 175

Consumer Social Media Publicity Media 175

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Until next time! Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? New research from social ad automation firm Smartly.io suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active.

Social Media 86

Social Media Retail Marketing Media 86

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. The pandemic heightened the value of videos as more home-bound consumers […]. Market Business News says a major reason may be the 6.8% The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Newsrooms have been shrinking, so our need to understand what the media want is integral. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds.

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Television Radio Measurement Facebook 100

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Flack's Revenge

OCTOBER 15, 2020

The attention for this story might not be surprising since it involves media and big tech. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR. Those with known brands and large social media followings can directly reach large audiences.

Leadership 282

Leadership Social Media Facebook Trends 282

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches!

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

SEPTEMBER 8, 2020

For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks.

Communications 176

Communications Government Viral Radio 176

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

5W PR

DECEMBER 7, 2020

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. And where possible, beef up the social listening to get better consumer insights.

Social Media 103

Social Media Trends Media Policies 103

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Critical Mention

OCTOBER 15, 2020

As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Plan Ahead for 2021.

Tourism 186

Tourism Radio Travel Social Media 186

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. OK, so PRs focusing on mainstream media.

Newspapers 179

Newspapers Local Consumer YouTube 179

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Branding Brand 88

Ronn Torossian

FEBRUARY 8, 2021

One of the reasons is that they have insider information that consumers don’t. The 2020 Edelman Trust Barometer reported […]. The post Empowering Social Employees appeared first on. Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability.

Employee 195

Employee Consumer Report Brand 195

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. We will also be hosting a webinar on this topic on June 25th, 2020.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 216

Marketing Content Marketing Social Media Employee 216

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. The post What we are missing about Deepfakes and Fake News in 2020?

Ethics 23

Ethics Technology Financial Banking 23

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, content discovery helps both consumers and online marketers. billion by 2020.

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Worse, social media companies averaged a score of just 46, below all other business categories. Those schemes don’t seem realistic (or very profitable for consumers).

Reputation 305

Reputation Privacy Data Advertising 305