Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. Average webinar viewing time is about an hour.

Survey 95

Survey B2B Report Video 95

Solo PR Pro

JUNE 8, 2021

She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Konnect Agency

FEBRUARY 1, 2021

2020 threw curveballs for everyone. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. On Friday, March 13, 2020, we sent our staff to work from home. Today, it’s a vaccination site.

Crisis 88

Crisis Employee Trade Shows Local 88

PR 20/20

MARCH 7, 2017

But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. Our customers and prospects are consuming a crazy amount of content every minute of the day. What better way to show prospects the way your product or service is used than by asking your loyal customer base?

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. We can’t do trade shows, can’t do in person events. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well.

Brand 102

Brand Branding Marketing Facebook 102

Prohibition

JANUARY 3, 2017

Cisco estimate that by 2020, 75% of mobile data usage will be video. 2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement.

Twitter 48

Twitter Social Media Trade Shows Video 48

Bianchi Biz Blog

JUNE 30, 2022

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. But as the show grows, so does the competition. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media.

Automotive 74

Automotive Mobile Technology Resources 74

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

JANUARY 19, 2023

Make no mistake: CES ( formerly known as the Consumer Electronics Show ) has become the world’s greatest auto show. It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world.

Automotive 81

Automotive Transportation Technology System 81

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

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Marketing Employee Content Marketing Media Training 196