Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. ” @ginidietrich #CisionWorldTour.

Data 264

Data Leadership Tools Advertising 264

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 160

Blogging Software Google Content Marketing 160

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. PR measurement. click any image for higher resolution) 4.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Cision

NOVEMBER 10, 2016

The most common form of measuring the impact of changes to your website or app on your bottom line is A/B testing or split testing, which involves comparing two different variants (with differing elements) of the same page/screen to see which version gets you more conversions.

Data 292

Data Big Data Strategy How To 292

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

Barokas

DECEMBER 19, 2019

“Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The 2020 election will take the lion’s share of available space in general news coverage and likely permeate throughout the media landscape.

Marketing 78

Marketing Employee Trends Study 78

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Keep your content marketing separate and distinct. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. 57% are neutral about trust in NGOs.

Government 152

Government Survey Ethics Media 152

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Measured on clicks, quick hits.” That’s what content marketing is all about. Too many confuse content marketing with marketing content. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 125

Media Relations Media Survey Pitching 125

Contently - Strategy

NOVEMBER 15, 2023

It’s no secret that what the world experienced in 2020 left a lasting impact on virtually every facet of business, shaping everything from our work styles to our modes of communication. The State of Healthcare Content in 2020 (or Lack Thereof) At the start of 2020, 72 healthcare companies qualified for the Fortune 1000 list.

Healthcare 52

Healthcare Content Marketing Data Marketing 52

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 148

Resources Publicity Reddit Interviews 148

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 82

Publicity Small Business Advertising Advertising 82

Konnect Agency

FEBRUARY 10, 2020

At the end of the day, the partnership needs to be measured and assessed for success. In the fast-paced world of public relations and marketing, paid media is an effective way to move your brand forward and cut through the noise your competitors are making. Nothing like knocking out two birds with one stone! Emma Tiernon.

How To 72

How To Media YouTube Social Media 72

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

DECEMBER 28, 2022

That’s up from the firm’s last report which put the market at $4.8 billion in 2020. We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts?

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Sword and the Script

NOVEMBER 10, 2020

The larger problem for marketing is a lack of process. How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. Marketing has to constantly educate the business about what’s its doing and the results being produced.

B2B 175

B2B Marketing Survey Case Study 175

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 107

Survey Marketing B2B Content Marketing 107

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. Set your campaign goals and make them SMART.

Measurement 62

Measurement Marketing SEO B2C 62

Stephen Waddington

FEBRUARY 24, 2020

Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects.

B2B 88

B2B Journalism Case Study Storytelling 88

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 91

Software Pitching Measurement Enterprise 91

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Buzzstream

APRIL 16, 2025

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. Back in 2020, it was very much SEO outreach. Were you working with agencies in the past? Vince: I love that.

Digital PR 62

Digital PR SEO Agency Infographics 62

PR 20/20

MARCH 26, 2020

In it, he spoke candidly about the challenges the business is facing, and outlined the steps he’s taking (including personally forgoing pay in 2020 and the executive team taking a 50% pay cut) to get the organization back on track. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Resources Employee 92

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Who Does PR Report Currently? Four options here (the limit).

Report 122

Report Publicity Survey B2B 122

Critical Mention

JANUARY 9, 2019

Data drives marketing. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Both of these statistics should entice marketers to run as many ads as possible on these channels to drive engagement.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. Try our services.

Study 97

Study Marketing Survey SEO 97

Solo PR Pro

DECEMBER 22, 2020

In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer! AMEC Global Summit on Measurement. Content Marketing World. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Bianchi Biz Blog

APRIL 26, 2021

In 2020, VW applied for re-admission to the UNGC – with success. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Alex Vejar, Social Distancer (@AlexVReporting) May 20, 2020. Social media provides a place for people to connect and share like-minded sentiments and opposing opinions through tweets, videos, posts and comments.

Sports 111

Sports Social Media Media Groups 111