Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try. Try our services.

Trade Shows 127

Trade Shows B2B Marketing Conference 127

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision. Try our services.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Survey 95

Survey B2B Report Video 95

PR 20/20

MARCH 7, 2017

This and every year, we search for ways to break through the clutter to ensure our content reaches the right audience at the right time. But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. it’s our duty to seek out and test the hottest trends to make our content stand apart from the rest.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 102

Brand Branding Marketing Facebook 102