Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 172

Survey Marketing B2B Study 172

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. The very mention drives discussion about ethics, morals, constraints and limitations. What do you think the top challenges facing communications and PR professionals today?

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020.

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

Government 103

Government Education Print Ethics 103

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020. The Page Society, also known as the Arthur W.

Report 64

Report Communications Public Affairs Ethics 64

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. By the time the vaccine became available in late 2020, more than 26,000 people in our service area had contracted COVID and more than 300 had died.

Ethics 165

Ethics Social Media Education Resources 165

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Should corporate leaders share their own beliefs? Should businesses address these movements?

System 158

System Community Social Media Employee 158

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 114

Communications Strategy Publicity Crisis Communications 114

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation.

How To 98

How To Ethics SEO Guidelines 98

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report. We stress ethics and transparency. First, it says, we support the work of reporters and editors.

Journalism 157

Journalism Survey Ethics Report 157

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 166

Crisis Ethics Publicity Marketing 166

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! We did not have any expectations that everything we had before 2020 will be changed and should not expect to be back in the same position.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent.

Ethics 84

Ethics Government Survey Technology 84

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. What’s that saying?

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. billion in assets with annual grant-making in 2020 of $177 million.

Telecommunications 198

Telecommunications Community Ethics Financial 198

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 97

Media Relations Report Industry SEO 97

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey.

Survey 117

Survey Communications Ethics Measurement 117

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Blog: Code of PR Ethics?

Survey 129

Survey Communications Measurement Internal 129

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Looking to the past.

System 189

System Public Affairs Employee Nonprofit 189

Doctor Spin

OCTOBER 25, 2024

technologies are key drivers of digital transformation, enhancing competitiveness through environmental and social sustainability , corporate growth, and supply chain integration. Future research should focus on examining the role of dynamic capabilities and ethical issues in digital transformation. Sustainability. Industry‑4.0‑Enabled

Financial 52

Financial eBook Journalism Big Data 52

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Access Intelligence Plc.

Software 88

Software Print Tools SEO 88

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? Advertising is a distant third. The results?

Survey 94

Survey Industry Leadership Study 94

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Like many practitioners, I spotted the moment in March 2020 when internal communications practice was elevated into management.

Internal 78

Internal International Communications Employee 78

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

JANUARY 16, 2022

restaurants have closed since March 2020.” Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing. The unconventional approach gains attention, and the corporate social responsibility builds goodwill.

Local 80

Local Corporate Insurance Insurance 80

Doctor Spin

OCTOBER 25, 2024

technologies are key drivers of digital transformation, enhancing competitiveness through environmental and social sustainability, corporate growth, and supply chain integration. Future research should focus on examining the role of dynamic capabilities and ethical issues in digital transformation. Sustainability. Industry‑4.0‑Enabled

Leadership 52

Leadership eBook Technology Analytics 52

Solo PR Pro

MARCH 15, 2022

While a corporate job might offer twelve weeks of parental leave, running your own business means it's all up to you to figure out. . Meredith has gone through parental leave as a solo PR pro twice — once with twins and another time in 2020. So, how exactly do you handle taking parental leave as a solo PR pro?

How To 102

How To Corporate Ethics Communications 102

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. Census Bureau, by 2020, 36.5 Nevertheless, a large number of U.S. According to the U.S. percent of the U.S. population will be comprised of Blacks, Asians/Pacific Islanders, Hispanics/Latinos and Native Americans.

Resources 60

Resources Education Ethics Corporate 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Methodology.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

JUNE 6, 2020

Here’s the full article: Corporate Voices Get Behind ‘Black Lives Matter’ Cause. jackieaina pic.twitter.com/QFkIfPjzzI — Marianne (@omariannee) May 28, 2020 3. If you are capitalizing off of a culture, you’re morally obligated to help them.” I’m case you missed what our fave aunty had to say. More than words.

Brand 90

Brand Branding Fashion YouTube 90

Maxim Behar

JUNE 12, 2024

If this happens in a corporation, a private company, or a business community, the manager will take measures, put everything in order, and replace whoever needs to be. Politicians should be examples of ethics, honesty, and transparency, which we don't see in Bulgaria. And we may have another six in the next two years.

Ethics 69

Ethics Social Media Travel Writing 69

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 189

Writing Communications Marketing B2B 189